American Activities Take Root

American Honda established the American Honda Foundation in 1984 on the occasion of the company's 25 th anniversary.In addition to offering aid such as funds for college reserch centers in 1989 the foundation initiated a program to support volunteerism among company employees.Such activities continue to the present day,and are part of the fine corporate citizenship for which American Honda is known.

American Honda started in 1959 with just eight staff members at a location on West Pico Boulevard in Los Angeles.The office was moved to the nearby suburb of Gardena in 1963.In 1990,a new office was completed in the neighboring city of Torrance,with all Honda divisions relocating to the same campus in preparation for American Honda's future growth.

American Honda has taken root amid America'a vastness and inspiring diversity.Employing the philosophy that "profits kindly given to us through local customers must be returned to the commmunity," American Honda has faithfully served as the base for Honda's North American expansion.

Note:Honda's employees are also referred to as "associates".
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<< Achieving a Breakthrough in America
<< Building the Honda Sales Network
<< A Wind from the West, Blowing Across the American Landscape
<< Selling to America ... with Eight Employees
<< Problems with the Main Product
<< The Motorcycle as Popular Product
<< Changing the Image of an Entire Industry
<< Nicest People Campaign Causes a Sensation
<< Coping with a Sales Slump in the Mid-60s
<< Building a Network for Auto Sales
<< Satisfaction: Our Own Customers, Our Own Work
<< American Activities Take Root

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