Selling to America ... with Eight Employees

American Honda began its sales activities in September 1959, with a tiny staff of eight. The company's lead products were the Dream, Benly, and Super Cub (called the Honda 50, in the U.S.), which had just made its Japanese debut. There was nothing small about the monthly sales goal, though. It was immediately set at a lofty 1,000 units. Read more ...



Holding up the You Meet the Nicest People on a Honda. poster are Kihachiro Kawashima (then general manager of American Honda), left, and Takeo Fujisawa (then senior managing director of Honda Motor), second from right.
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