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As we stand on the cusp of the 21st century, we are poised to enter a new era of dramatic social change.
In this new age, what role will the automobile play in people's lives, and how will it contribute to society as a whole?
At our car booth, Honda presents its unique perspective on the evolving relationship between cars and people, cars and society.
Our central theme: "FUN MAX! Take FUN to the MAX!"
The many concept cars, new technologies, and production vehicles on display embody
our core design concepts of "The Fun of the Drive" and "The Fun of Mobile Space".
Come see for yourself where Honda is today-and where we are going tomorrow. |
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| Concept Stage |
Space Magic Stage |
| The fun of the drive. The fun of mobile space. On our Concept Stage, we introduce four new concept cars that bring together these two Honda concepts and pursue them to the max! |
On this stage, Honda opens up new horizons in "The Fun of Mobile Space". The two uniquely individualized cars on display create a rich mobile environment inside their compact bodies. |
| Sports Mind Stage |
Motor Sports Stage |
| The TYPE R represents the essence of Honda's passion for sporty driving, and symbolizes a sporting mindset that pursues the ultimate in driving enjoyment. On this stage, we have on display three sports cars that have earned the TYPE R moniker. They are sure to grab your attention. |
On display are actual F1 machines from the BAR Honda F1 Team and Jordan Honda F1 Team, along with a Marlboro Team Penske CART series racecar. A video display will show scenes from the races themselves. |
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Technology Stage |
| On display are numerous examples of Honda's industry-leading technological research, demonstrating the many ways in which Honda is working to cultivate even more fun and enjoyment on the road. |
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