At Honda, we are well aware of the issues faced by our modern car-oriented culture-problems concerning how efficiently we use our limited resources, and the impact of cars on the environment-choices that determine how we as people will care for our planet in the future. We are doing our best to help cars evolve with society, to form a more rewarding relationship between people and their vehicles, so that we can all continue to enjoy their benefits for a long time to come.
Of course, we're doing our best to make cars safer and more environmentally friendly. But we are also working to provide people with more fun and excitement, by creating cars that enrich their lives by opening up new horizons in driving pleasure. This has been the philosophy at Honda since our inception-a philosophy that we have expressed through two basic design concepts. The first is "The Fun of the Drive", or SPORTS MIND. The second is "The Fun of Mobile Space"-SPACE MAGIC. By bringing these two concepts together and enhancing them, we hope to take driving pleasure to an entirely new level:
"FUN MAX-Take FUN to the MAX!" -our theme for this year's motor show. The possibilities for driving enjoyment are limitless. Visit the Honda booth and see for yourself!