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Striving to realize the joy and freedom of mobility and a sustainable society where people can enjoy life

In 2010, Honda announced its direction for the decade leading up to 2020: to provide "good products to customers with speed, affordability, and low CO2 emissions." The Honda Environmental and Safety Vision-to realize "the joy and freedom of mobility and a sustainable society where people can enjoy life"-was established based on this direction.
Providing the joy and freedom of mobility has been Honda's aim in the development of personal mobility products since its founding. The joy of mobility is not just the pleasure of driving your own car or motorcycle. It's also the excitement of making discoveries and realizing dreams through the freedom that mobility provides.
Realizing a sustainable society where people can enjoy life, a more formidable challenge, will require us to focus corporate resources on addressing climate change issue and energy issue as top priorities.
To realize the two components of our Environmental and Safety Vision, we will lead the industry in offering outstanding environmental and safety performance with products and technologies that proudly bear the Honda name.

Photo: No. 1 Balancing Reservoir, Kumamoto Factory
Photo: No. 1 Balancing Reservoir, Kumamoto Factory

A step closer to truly globalized operations

Last year, I expressed our commitment to increasing the autonomy of Honda operations across all six regions,1 and explained that this would help us adapt the structure and management of our business to the environmental rules and issues that are unique to each country and region.
Much has happened since then. Last year, we launched or began construction of new, more environmentally friendly production facilities in Japan, India, China, Mexico and other countries. We started operating a wind farm in North America, and broke ground on a new wind farm in South America, with plans to complete the project by fall 2014. In Europe, we released new models equipped with cutting-edge environmental technologies, and made steady progress on business reform.
And while Japan has always functioned as a global command center, to better distinguish domestic business from global business, we launched a new headquarters for Japan Operations and separated it from the part of our organization with global management responsibilities.
All of these changes will give each region greater leeway in executing their assigned roles.
Organically linking these independent operations will have the effect of maximizing Honda's overall strength, and bring us that much close to being a truly globalized company.

1.Honda organizes its global operations into six regions: Japan, North America, South America, Europe, China, and Asia & Oceania. See page G02 to learn more.

Awareness of the challenges at the start of a new three-year plan

At Honda, we strive to minimize CO2 emissions and the various other environmental impacts that come from our products and business activities. These efforts are systematically outlined in a mid-term environmental action plan that is updated every three years.
For products, we are intensifying efforts to increase energy efficiency; to improve the ease with which products can be dismantled, and the components reused and recycled; to reduce emissions; and eliminate and responsibly manage the use of potentially harmful chemical substances. And for business activities, we are taking concrete steps to realize the Honda Environmental and Safety Vision based on a clear awareness of the size of impacts generated bythese activities.
2014 marks the start of a new mid-term plan for environmental initiatives at Honda, and is also the midway point on our path to achieving the 2020 Product CO2 Emissions Reduction Targets announced in the Honda Environmental and Safety Vision. We have thus chosen "Sustain and Strengthen" as the slogan for this critical three-year period.
In the spirit of this slogan, we have set two priority policies for the new mid-term plan(: 1) to sustain CO2 emissions reduction initiatives proposed in the last three-year period and leverage them for our global strategy, and(2) to strengthen environmental management across our value chain by incorporating all three scopes of corporate activity designated in the Greenhouse Gas Protocol, from upstream suppliers to downstream customers.

June 2014

Blue Skies for Our Children

Takanobu Ito
President & CEO
Chairman, Honda World Environment and Safety Committee

Takanobu Ito

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