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| Honda is implementing its unique environmental
management system and the Green Dealer certification system to further sophisticate
its environmental activities in its sales and service segments. Honda dealers
are promoting steady environment conservation activities by continuously implementing
improvement measures to become advanced dealers who can please their customers
and local communities. |
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Honda has been promoting the acquisition of ISO 14001, which
is the international standard for environmental management systems, to improve
the environmental activities in its sales and service stages. In August 1999,
the Planning Management Block, the Service Division of Japan, and the six service
centers around the country received this certification for the first time in
the automobile service industry in Japan. Honda Dealers have also been making
aggressive efforts. In November 1999, Honda Clio Kyoto Co., Ltd. became Japan’s
first automobile dealer to acquire this certification. This was followed by
Honda Verno Aichi Co., Ltd. in December and Honda Primo Tokyo Minami Co., Ltd.
in January 2000. Based on the know-how accumulated through the activities necessary
to obtain ISO 14001 certification, Honda has started the Green Dealer certification
system as part of its unique environmental management system. This system will
be utilized extensively by Honda dealers to reduce the loads imposed on them
in acquiring ISO 14001 certification and to reduce the environmental impacts
of their activities.
* The Service Division of Japan is now ISO 14001-certified as part of the Head Office in the Aoyama Building. Management of the six service centers was transferred to the factories and they are now ISO 14001-certified as part of the manufacturing sites. |
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Honda dealers who have achieved compliance with relevant
laws and environmental improvement are certified as “Good Green Dealers”
(Step 1) and then certified as a “Best Green Dealer” if they meet the
stringent criteria for further improved environmental efficiency. The certified
dealers play their roles as advanced Honda dealers who contribute to environmental
conservation and please customers and local communities. They continuously try
to improve their activities based on the PDCA (Plan, Do, Check, and Act) cycle.
Honda also publishes various manuals and posters to make people more aware of
the environment and thereby supports Honda dealers in obtaining Green Dealer
certification. As of March 2006, 2,539 dealers were certified as Good Green Dealers and 2,489 as Best Green Dealers.
Based on the environmental management systems, we annually hold the Green Dealers Conference to help our automobile dealers share and exchange information about their Green Dealer activities, thereby encouraging them to conduct environmental improvement activities.
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Honda urges its dealers to issue manifests (to manage end-of-life
vehicles) and is taking measures for the proper disposal of end-of-life parts
and other materials. For example, we have aggressively exploited the CFC-12
recovery and destruction system which is used in automotive air-conditioning
systems, established by the Japan Automobile Manufacturers Association and local
governments, and completed a nationwide promotion in October 1998. To comply with the Law concerning the Recovery and Destruction of Fluorocarbons enforced in Japan in October 2002, we encouraged our dealers to register as companies engaged in the collection and recovery of CFC12 and HFC134a with local governments. In July 2003, we prepared the Fluorocarbons Recovery and Destruction Law Compliance Manual and other documents to promote the proper treatment of CFCs and distributed these documents to all dealers. In December 2003, we developed an LCA system to help the dealers obtain the CFC-related items they are required under the law to report, and began the experimental introduction of the system to dealers.
Furthermore, to help the dealers comply with the End-of-Life Vehicle Recycling Law fully implemented in Japan in January 2005, we held seminars on the law for our automobile dealers across Japan, published a brochure titled Recycle Navigation as an educational tool for the dealers, and added a function to deal with the law to our online e-Dealer system. Through these measures, we help our dealers deepen their understanding about the law. |
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Honda is promoting energy saving and pollution prevention
measures in order to control and reduce the environmental impacts of its sales
activities. For example, we have created a special environmental account book
for our dealers to encourage them to control their energy consumption to attain
their energy saving goals. In addition, we are introducing energy saving devices
such as “Eco-Ice,” which is an ice-heat accumulating air-conditioning
system.
Honda also adopts a wide variety of environmental pollution
prevention measures, including the proper disposal of waste parts and oil treated
by Honda dealers. To prevent pollution as far as possible, some of the “Best
Green Dealer” certified dealers have created risk control manuals as a precaution
against the emission of waste oil. Honda collects such initiatives and introduces
them in its environmental manuals or through its information magazine, GD
Press, to promote information sharing among dealers. |
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In order to expand its environmental conservation activities,
Honda believes it necessary for the sales activities of Honda dealers, who have
direct contact with customers, to be understood and recognized by the customers.
We therefore ask our dealers to contribute to local communities, starting from
activities that can be easily undertaken. For example, some are engaged in cleanup
activities not only in and around their companies but also in the entire local
community. Others are dispatching environmental information, including how to
protect the environment by installing “environmental corners” within
their stores to make local customers visiting the stores more aware of the importance
of their environment. Also, the experimental “Eco Wagon” mobile seminars
that enabled children to enjoy crafting and experience the natural environment,
were highly evaluated by participants. Honda intends to continue these activities
and obtain even greater support from local people to expand its environmental
conservation activities. |
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Honda encourages its dealers to reduce their environmental impact through its Green Dealer activities. For example, we encourage each automobile dealer to use the Honda Environmental Account Book. By recording data on the use of electricity, water, gasoline, and other resources into this accounting system, dealers can better understand and manage the use of these resources and reduce their environmental impact and at the same time reduce costs. Honda independently developed this accounting system as a means to automatically calculate emissions of substances of concern, such as CO2, based on the data on energy consumption and so on. Dealers can raise their cost awareness and increase their environmental consideration by referring to CO2 emissions data provided by the accounting system.
Our motorcycle and power equipment dealers are also utilizing the Honda Environmental Account Book in activities to reduce their environmental impact. |
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Honda is expanding the Green Dealer system to dealers of motorcycles and power equipment in addition to automobile dealers.
In 2000, Honda’s two local corporations obtained ISO 14001 certification in a first for the motorcycle industry. For dealers of Honda motorcycles, we are promoting the Green Dealer system for the proper disposal of old motorcycles and parts and for the aggressive reduction of environmental impacts caused by their sales activities in line with the development of Honda Dream Shops. Honda Dream Shops are new-style shops dealing with sports bikes. There were 66 Honda Dream Shops across Japan as of the end of fiscal 2005.
In addition, for dealers of Honda power equipment, we have been promoting the Green Dealer certification system since fiscal 2002. As of the end of fiscal 2005, six dealer stores were certified as Green Dealers. We will encourage more dealers, in particular those who deal exclusively in Honda power equipment, to participate in the system. In addition, we are implementing measures to help them increase their environmental awareness. |
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