Expanding Initiatives at Motorcycle and Power Product Dealers
Motorcycle Dealers
•Wholesaling
In FY2007 Honda motorcycle wholesaler Honda Motorcycle Japan comprehensively strengthened its organization and implemented an environmental management system. Focusing on reducing waste generation and CO2 emissions at all its sites, the company worked to ensure the program of environmental management was appropriately implemented throughout the organization. Work is also proceeding to implement environmental management systems at all Dream Dealers.
•Retailing
In March 2002 Honda began building a network of Dream Dealers to market sports bikes. Dream Dealers—the equivalent of Green Dealers for motorcycles—must meet predefined environmental requirements. In FY2007 Honda established 21 additional Dream Dealers, expanding the Dream Dealer network to 87.
Honda asked Dream Dealers to fulfill the following three environmental requirements in FY2007: full compliance with environmental laws and regulations; promotion of environmental conservation; and proactive recycling of motorcycles. We were able to recycle 638 end-of-life motorcycles through 52 Dream Dealers.
In FY2008 we will accelerate the expansion of the network to enhance customer satisfaction, striving to reduce waste generation and CO2 emissions.
Power Product Dealers
In FY2007 we focused on further raising environmental awareness among Honda power product dealers. We conducted an awareness campaign explaining the proper disposal of end-of-life products to two Green Dealers (six locations), 131 distributors and 48 service network outlets. Oil absorption pads were also distributed. In FY2008 we will work with two more Green Dealers at six locations to reduce the environmental impact of their operations. We will also continue to share information about environmental conservation with the entire dealer network.
Case Study
Honda Environmental Register
Screen shot of the Honda Environmental Register
Honda encourages dealers to reduce their environmental impact through our Green Dealer program. As one practical measure, we ask automobile dealers to use the Honda Environmental Register to record data on their use of electricity, water, gasoline and other resources. This initiative can help dealers better manage these resources as well as help them reduce their environmental impact and costs. Honda independently developed this accounting system to automatically calculate the emissions of substances of concern, such as CO2, based on the data entered by dealers on energy consumption and waste generation. Dealers can lower costs and raise their environmental awareness by referring to the CO2 emissions data generated by this accounting system. We plan to expand the Honda Environmental Register initiative to help motorcycle and power product dealers reduce their environmental impact, as well.
