Green Dealers
Honda is in the process of introducing the Honda environmental management system at automobile dealers and continually working to become more environmentally responsible. One way we're achieving this is through the proper disposal of end-of-life products.
Automobile Dealers
Introduction of Environmental Management Systems
•Trends in Green Dealer Certification
Honda has introduced the Green Dealer certification system* for automobile dealers in conjunction with our own environmental management system. We promote the acquisition of certification by all dealers. At the end of March 2007 a total of 2,438 dealers were certified as Best Green Dealers, a step above certification as a Good Green Dealer. Best Green Dealers are recognized as having taken steps to improve energy efficiency, contribute to their communities and enhance their environmental conservation initiatives. In particular, these dealers are reducing CO2 emissions by promoting energy conservation and eco-driving.
* The Green Dealer certification system, developed by Honda on the basis of experience and expertise gained in qualifying for ISO 14001 certification, was established to verify implementation of Honda's environmental management system. It is implemented in two tiers. Good Green Dealer certification is awarded to dealers that comply with environmental regulations and make other efforts to protect the environment, such as cleaning up areas surrounding their facilities. Best Green Dealer certification is awarded to dealers that have improved their environmental practices. The number of certified dealers and the certification rate may vary in conjunction with the consolidation, closure and opening of dealerships.
Compliance with the End-of-Life Vehicle Recycling Law
To ensure compliance with the End-of-Life Vehicle Recycling Law, Honda is proactive in raising awareness among automobile dealers and other concerned parties. In FY2007, the third year the law has been in effect, we strengthened our procedures and our relationships with other organizations involved with end-of-life vehicle recycling.
Case Study
Environmental Communications through our Dealers
Checking a customer's tire pressure
As part of the effort to enhance communications between our dealers and our customers, we produced an Eco Drive pamphlet on energy-efficient driving, distributing 500,000 copies through 2,400 dealers throughout Japan. Many dealers took the opportunity of distributing the pamphlet to encourage customers to act upon the tenets of environmentally responsible mobility. At one Best Green Dealer, service technicians offered to check customers' tire pressure, helping ensure optimal fuel efficiency and safety while enhancing customer satisfaction.
