Motorcycle and Power-Equipment Dealers
Motorcycle Dealers
• Wholesaling
Following a substantial change to its organizational structure in September 2005, Honda Motorcycle Japan, which is a wholesaler of motorcycle produced by Honda Motor, conducted an environmental impact assessment to build a companywide environmental management system. In the assessment, the company identified and analyzed actual situations to obtain specific data and to predict total emissions for the next three years, focusing on waste generated and CO2 emissions from its sites, including retail stores (see detail on Honda Dream Stores below).In fiscal 2006, Honda Motorcycle Japan will establish a companywide environmental management system to reduce waste generation and CO2 emissions.
• Retailing
In March 2002, Honda began building a network of Honda Dream Stores to market sports bikes. Honda Dream Stores, as green dealers for motorcycles, must meet predefined environmental requirements. In fiscal 2005, we established 19 additional Honda Dream Stores to complete the network of 66 stores.We encouraged the Dream Stores to meet the following three environmental requirements in fiscal 2005: full compliance with environmental laws and regulations; promotion of environmental conservation; and further recycling of motorcycles. As for the third requirement, we could recycle 450 end-of-life motorcycles from 39 Dream Stores.
In fiscal 2006, we will accelerate the expansion of the network to increase customer satisfaction, while endeavoring to achieve a new goal of reducing waste generation and CO2 emissions.
Power-Equipment Dealers
In fiscal 2005, continuing our efforts from fiscal 2004, we encouraged Honda power equipment dealers to reduce their environmental impact. As the first step in the process , we urged dealers to acquire certification as Honda Green Dealer stores. As a result, six stores owned by two dealers were newly certified as Green Dealer stores.With respect to the recycling of packaging materials, we reduced the use of vinyl packaging materials used for portable power generators by 30 percent from fiscal 2004 levels and decreased the emissions of substances of concern (SOC). In fiscal 2006, we will implement further measures to raise the environmental awareness of dealers.
Example
Environmental Communication Tools for Dealers
Honda publishes an in-house environmental magazine and leaflet to promote more environmentally-friendly driving habits and to improve communication between Honda dealers and their customers.The environmental information magazine, entitled e-dream, is published as a tool for automobile, motorcycle, and power-equipment dealers to better communicate with customers. It provides information on Honda’s environmental vision and advanced measures. The magazine has been published quarterly since its launch in January 2004, with its ninth issue appearing in January 2006. An increasing number of dealers are distributing copies of this magazine to customers.
In April 2006, we distributed copies of a leaflet to approximately 2,400 Honda Green Dealer stores for automobiles to promote more environmental friendly driving habits. The leaflet was created as a means to support Team -6%*, a project for Japan to achieve its global warming prevention target set out in the Kyoto Protocol. Using easy-to-understand illustrations, the leaflet provides readers with information on how to choose highly fuel efficient automobiles, how to check their automobiles before driving, and what techniques they can use for fuel efficient driving. Through these communication tools, Honda will further strengthen environmental communication between customers and dealers.
* Team -6% is a national project to achieve a 6% reduction in greenhouse gas emissions, in accordance with Japan’s national commitments established in the Kyoto Protocol.
The e-dream environmental information magazine
Leaflet providing tips for eco-driving
