Honda has introduced the Green Dealer certification system* to its automobile dealers as Honda’s unique environmental management system and promotes the acquisition of this certification by all of the dealers’ stores. As of the end of March 2004, 2,524 stores are certified as Best Green Dealer stores. Best Green Dealer certification is the next step after being certified as a Good Green Dealer store. These Best Green Dealer stores implement measures to improve energy efficiency, contribute to local communities, and improve their environmental conservation activities. In particular, these stores are reducing their CO2 emissions by promoting energy saving activities and eco driving.

Honda aggressively conducted activities to educate its automobile dealers and other dealers on the End-of-Life Vehicle Recycling Law, which was fully enforced in Japan in January 2005.

Honda organized regional study meetings for its automobile dealers throughout Japan at about 50 venues within the country. A total of approximately 5,700 people from dealers’ sales-related departments participated in study meetings and deepened their understanding of the End-of-Life Vehicle Recycling Law and measures to comply with this law.

To help dealers comply with the End-of-Life Vehicle Recycling Law, we issued Recycle Navigation, which contains all the latest news on this law. Recycle Navigation provides information on seminars held by administrative organizations and industrial associations as well as updates on most recent activities by related organizations and the industry. Also, we created the following materials: separate manuals for sales, service, and accounting departments; training videos and DVDs to teach dealers how to deal with customers in relation to recycling issues; and desk pads for quick reference, etc..

Honda incorporated a function to deal with the End-of-Life Vehicle Recycling Law into its online e-Dealer system to ensure smooth recycling operations by its dealers (i.e., making inquiries into automobile recycling prices and depositing the recycling cost paid by consumers to the Japan Automobile Recycling Promotion Center). Thanks to this online system, all Honda dealers can smoothly conduct online operations for recycling, including inquiries into recycling prices and the issuance of written estimates, sales agreements, and written requests for the disposal of end-of-life vehicles that dealers have accepted, at all the following stages: marketing new cars; carrying out automobile safety inspections; buying, selling, or offering trade-ins for second-hand cars; and accepting end-of-life vehicles.

Honda created and distributed leaflets to help its customers deepen their understanding of the End-of-Life Vehicle Recycling Law. We also distributed them to Honda’s factories and offices as well as affiliated companies to raise their awareness of the law.

Through this magazine distributed to all the dealers, we introduce examples of environmental activities and other environment-related information.

For details of the Green Conference, please refer to Environmental Communication .