CONTENTSResults of Environmental Conservation Activities in Fiscal 2004Sales DomainExpansion of Environmental Commitment to the Motorcycle and Power Equipment Areas

Honda Motorcycle Japan, Honda’s subsidiary responsible for motorcycle business in Japan, carried out an activity called Paperless 50 on a company-wide scale in fiscal 2004. All its branches and sites conducted paperless activities from the ground up and succeeded in reducing their use of paper by 50%. They were also able to achieve the central management of information through this project. Specifically, they made an inventory of all documents and data created, sent, or received by them and searched for measures to reduce such documents and data or integrate them. Next, they made rules regarding the dispatch and collection of information through the use of IT. As for the environmental management activities conducted by the ISO 14001-certified Osaka Branch, in fiscal 2004—the fourth year from the first certification— the branch raised its environmental impact reduction target by another 5% from the reduction level achieved in the previous year. Also, the branch achieved 38% reduction in waste generation.

In March 2002, we opened a network for marketing sports bikes composed of Honda Dream Stores which should meet the environmental requirements as green dealers for motorcycles. In fiscal 2004, we added the promotion of motorcycle recycling to the following environmental requirements to be met by Honda Dream stores: fully comply with environment-related laws and regulations and promote environmental conservation. We were able to establish another 30 Honda Dream stores (47 stores in total) and, thus, expanded the network of these stores. In fiscal 2005, we will continue to expand the Honda Dream Stores network for more customer satisfaction and promotion of green dealer activities.

In fiscal 2004—continuing from the previous fiscal year—under the theme of reducing environmental impact, we were determined to make our dealers the best green dealers in the industry and encouraged them to issue manifests concerning the disposal of industrial waste as well as to recycle packaging materials. In fiscal 2004, three stores of one dealer were certified as Green Dealer stores. Also, to promote the recycling of packaging materials, the effect of reducing and recycling packaging materials used by Honda dealers, including power-equipment sales offices, were identified and verified. We will implement more measures to expand the number of Green Dealer stores and encourage our 26 power-equipment dealers to be certified as Honda Green Dealers.