The notion to which Honda has held steadfast since its foundation is the principle of "Respect for Individual" through and on the basis of our corporate activities. This principle has also been the starting point of our environmental conservation activities. Since the mid-1980s, a diverse range of environmental problems have manifested themselves on a global scale. The resulting far-reaching challenges have called for worldwide action. Honda for its part, had already been focusing its efforts on individual environmental issues from the perspective of its own corporate principle before these global environmental problems came to the fore, at the time when problems were still at the "pollution" level. In 1992, Honda announced its environmental targets and the direction of its commitment in a document titled The Honda Environment Statement. Since then, the Statement has been the basis for the recognition that environmental conservation is one of the most important themes in Honda's corporate activities. Honda is pursuing this theme in many and varied ways.
To give more concrete expression to our commitment, we have established specific targets to be achieved by activities aimed at conserving the environment in an endeavor to be a company that our customers from all over the world can look up to in the new century.
Honda is deploying many different corporate activities to maintain this vision. Our customers can be confident that we will always take environmental considerations into account in developing new products. More than that-at Honda we are taking our pledge to a new level in our constant commitment to achieving a world-leading position in environmental performance, while offering our global customers products that are fun to use and inspire dreams. This is the fundamental principle that forms the basis of all environmental conservation activities at Honda.