The notion to which Honda has held steadfast since its foundation is the principle of "Respect for the Individuals" through and on the basis of our corporate activities. This principle has also been the starting point of our environmental conservation activities. Since the mid-1980s, a diverse range of environmental problems has manifested themselves on a global scale. Their far-reaching challenges have called for worldwide action. Honda for its part, had already focused its efforts on individual environmental issues from the perspective of the above corporate principle before these global environmental problems came to the fore, that is, at a time when problems were still at the "pollution" level. In 1992, Honda enunciated the environmental targets and directions of its commitment in a document titled Honda Environment Statement. Since then, the Statement has been the basis for the recognition that environmental conservation is one of the important themes of Honda's corporate activities. In conformity with this understanding, Honda is pursuing diverse activities.
To give more concrete expression to our commitment, we have established specific targets to be achieved in promoting activities aimed at the conservation of the environment in an endeavor to be "A company people, that is, customers from all over the World, can look up to" in the new century.
Based on this vision, Honda is in the process of deploying a diverse range of corporate activities It can thus be taken for granted that in the development of new products we will take environmental considerations seriously into account in our products. And that is not all. Honda takes things a step further in a constant commitment to achieving a world-leading position in environmental performance as we offer our global customers products that provide fun and inspire dreams. This is the fundamental principle that is the basis of our environmental conservation activities at Honda.
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