Aiming to build the world's best small car Exciting H Design begins with New Fit
Six years since the second-generation Fit, the next generation Fit is finally unveiled with a newly developed engine. The King of B segment small cars sets the standard of Japanese car building for the world to see. Its stunning design signifies Honda's new beginning. Yoshiya Kitajima Fit Interior Designer, Automobile Design Studio Honda R&D Co., Ltd. "When I was in senior high school, the NSX debuted (1990). Since then I dreamed of how wonderful it would be to work at Honda, the company that manufactures such amazing cars." Jun Murakawa Exterior Designer, Automobile Design Studio Honda R&D Co., Ltd. "Honda's cars are sporty and fun. The S2000 was just released when I joined Honda (1998) and I recall longing to work on cars like the NSX or S2000."
The driving force behind Fit's new design was two project leaders in their thirties: Jun Murakawa, exterior designer; and Yoshiya Kitajima, interior designer. Both joined Honda at the same time, attended the same high school in the same city, and dreamed of becoming car designers. They designed the third-generation Fit upon Honda's new design philosophy "Exciting H Design" focusing on three key elements.Read
The New Fit symbolizes the designers' longing to "get back the Honda passion," and gave birth to Honda's new design philosophy "Exciting H Design" which not only applies to the New Fit, but Honda's car designs from here on.
Murakawa, who worked on the first-generation (2000) and Kitajima, involved in designing the second-generation (2007), started development of the third-generation Fit just after the second-generation model went on sale.