Honda Design applied the "Horizontal-Line Styling" to the CTX Concept, actualizing an entirely unique cruiser. What is the "Horizontal-Line Styling?" What does the design express?
Six years since its second-generation, the next generation Fit is finally unveiled with a newly designed engine. Yoshitaka Kitajima, Fit's Interior Designer, and Jun Murakawa, Exterior Designer, describe how the new Fit signifies Honda's new design philosophy.
After half a century of building cars, where will Honda lead its automobile design? Designer Kenmei Nagaoka looks back with the general manager of Honda’s Automobile Design Studio, Yoshikazu Kigoshi, at Honda’s designs from the past, for hints to the future.
What makes people feel good? How are Honda designers answering this question today?
The fundamental value associated with mobility in a tool deeply ingrained within the fabric of daily life. Key design team members reveal the thoughts and aspirations that drove the design of the New Civic.
Introducing the most recent embodiment of Honda's ideal small car: the Brio—an entry-level vehicle conceived specially for Asian customers. The natural evolution of the Honda principle "Man maximum, mechanism minimum", the Brio is a compact car made to handle the city featuring a dynamic exterior and with an interior design that offers a surprising amount of physical and psychological space.
When you look at the design of the new GL1800, what sort of ride do you imagine? Surely anyone who has owned a GL Series bike will immediately get the picture, even though the bike may appear unexpectedly large to those who have never had the pleasure. And anyone who rides it once is in for a refreshing surprise.
To become one with the motorcycle, which handles perfectly, seeming to read the rider's mind…. To forget the presence of the bike and become completely absorbed in the forward motion…. Super sport bikes like the CBR1000RR—Honda's flagship sport bike—offer the fundamental performance characteristics that make this experience possible.
The history of Honda's motorcycles began 60 years ago, as did the history of Honda's pursuit of ultimate motorcycle performance. Striving to maximize both speed and rider comfort,
The goal: To create a hybrid vehicle like none other before—creating new value and new kind of driving excitement. The designers of the exterior and the interior of the CR-Z reveal the thought processes that helped create a completely new kind of hybrid driving enjoyment.
Different countries have different cultures and lifestyles, so naturally the popularity of motorcycle models varies by country too. For example, automatic transmission scooters, ideal for quick city trips and commuting, have long been popular in Europe.
In designing the all-new Insight, we faced a challenge. Going beyond the pure aerodynamic and environmental performance of the original Insight, we needed to create a high-utility interior that makes hybrid technology accessible for enjoyable, everyday driving.
Taking the best technology to create new tools that are not only useful but also appealing on an emotional level—this has been Honda's intention and policy whenever it creates original power products.
Introduced at INTERMOT Cologne 2008, the V4 Concept featured an ultra-sleek engine and wheels that, although absract and thus nonfunctional are more than mere objets d'art.