2011 Tokyo Motor Show Special

What makes poeple feel good?
How are Honda designers answering this question today?

#1

RC-E

In the EV era, what kind of motorcycle could be fun?
Yutaka Yaegaki Styling Design Development Division Motorcycle R&D Center Honda R&D Co., Ltd.

  • Yutaka Yaegaki's approach to feel-good design
    What could make an EV motorcycle interesting? I believe it is Honda's responsibility to answer this question. When a motorcycle runs on the power of electricity, it needs to offer something new to make people feel good. And it is up to us Honda designers to create this new paradigm.
  • Based on the RC series, this design connects Honda's origins to the future
    [Feel-good design idea No.1]
    The origin of Honda's super sport bikes is definitely the classic RC series of racing motorcycles. In both styling and coloring, the RC-E takes inspiration from the RC series. The body is compact like that of a 250cc bike, while the torquey but smooth performance it offers goes beyond that class. In sum, the RC-E offers a completely new super sport bike riding experience.
  • Based on the RC series, this design connects Honda's origins to the future
    [Feel-good design idea No.1]
    The origin of Honda's super sport bikes is definitely the classic RC series of racing motorcycles. In both styling and coloring, the RC-E takes inspiration from the RC series. The body is compact like that of a 250cc bike, while the torquey but smooth performance it offers goes beyond that class. In sum, the RC-E offers a completely new super sport bike riding experience.
  • RCE Concept model
    This EV motorcycle creates new possibilities for riding enjoyment and envisions the future of super sport bikes.
     
     

    #2

    E-CANOPY

    Isn't peace of mind something else that makes people feel good?
    Kenji Tako Styling Design Development Division Motorcycle R&D Center Honda R&D Co., Ltd.

    • Kenji Tako's approach to feel-good design
      A three-wheeled scooter is very stable and easy to ride when fully loaded, so it's been a very popular choice for use in pizza delivery and other commercial applications. Yet the stable riding they offer could offer peace of mind to non-commercial users as well. I thought that a three-wheeled EV scooter would be easy on both the environment and riders and could become a new type of vehicle for commuting.
    • The large canopy offering high visibility lets people ride with peace of mind
      [Feel-good design idea No.1]
      A canopy lets people ride with peace of mind, even on a rainy day. For the E-CANOPY, I wanted to take the canopy concept to the next level. From head to foot, the clear single-piece canopy blocks wind, rain and dust without obstructing visibility, letting the rider ride with peace of mind.
    • A friendly design that offers women peace of mind, too
      [Feel-good design idea No.2]
      A three-wheeled scooter naturally offers peace of mind, so I thought about how to enhance this quality further. For example, positioning the battery low in the vehicle creates a lower center of gravity. In addition, the smooth, curvy design and color of the vehicle reflect women's tastes.
    • E-CANOPY Concept model
      This three-wheeled next-generation EV commuter is perfect for both business and personal use. It's a vehicle that's easy on the environment and rider alike.

      Length 1,600㎜ (1,770 mm with box)
      Width 720㎜
      Height 1,680㎜
       
       

      #3

      MOTOR COMPO

      Can we make a car that's cute like a home electronics product?
      Takayuki Yamazaki Styling Design Development Division Motorcycle R&D Center Honda R&D Co., Ltd.

      • Takayuki Yamazaki's approach to feel-good design
        When vehicles become EVs, perhaps they don't need to be vehicles any more. That may sound like a Zen koan, but I was really thinking along these lines. In other words, shouldn't a compact EV be useful even when it's not being used for transportation? It should be compact, chic and cute. One should be able to take it indoors and load it in an automobile. I wondered whether we could create a vehicle that's stylish like a home electronics product.
      • A vehicle that makes anyone who sees it or rides it smile
        [Feel-good design idea No.1]
        One potential advantage of an EV is compactness. One can make a vehicle that's small but exciting. The first step is to make it cute. Then it needs to be nimble and go just where the rider wants it to go. That's the kind of vehicle I wanted to create.
      • More than just transportation, this vehicle has a wide variety of fun uses
        [Feel-good design idea No.2]
        An EV doesn't need gasoline or oil, so it's easy to bring one indoors. You can also stand it up and store it without worrying about it leaking. Like a digital home electronics product, it can still be useful even when not being used for transportation. Wouldn't a vehicle like that be fun?
      • Being able to fit in an automobile means even more fun
        Since its steering wheel and steps fold up, the MOTOR COMPO can even fit inside a small car. In fact, it's designed to fit inside the MICRO COMMUTER CONCEPT. Outside, the battery can be removed and used as a portable power source. More than a vehicle, it's a completely new type of appliance.
      • MOTOR COMPO Concept model
        Exciting for everyone and designed to make life convenient and enjoyable, the MOTOR COMPO is the EV commuter of the future. It's a new type of vehicle that is always useful, whether being used for transportation or not.

        Length 930㎜
        Width 489㎜
        Height 957㎜
         
         

        #4

        TOWNWALKER

        Wouldn't a ride that's like an easygoing walk make people feel good?
        Fumiya Isono Styling Design Development Division Power Products R&D Center Honda R&D Co., Ltd.

        • Fumiya Isono's approach to feel-good design
          Honda currently offers the Monpal ML200 electric cart as a town mobility option. It was designed as everyday transportation that offers seniors enhanced comfort and peace of mind. Two things I was going for in the new design were a more open feel and enhanced lightness. My ultimate goal was to create a vehicle that didn't seem too much like a vehicle. I wanted the rider to be able to go out and enjoy a very light and easygoing ride.
        • Even lighter and more comfortable, this vehicle offers easygoing transportation around town
          [Feel-good design idea No.1]
          One advantage of an EV is its ability to move very stably at slow speeds. An electric cart leverages this advantage and lets the rider travel around town just as if he or she were enjoying an easygoing walk. For additional lightness, TOWNWALKER has an aluminum frame and a hammock-style seat. I was aiming for a design that would look light and feel light to the rider.
        • Foldable for transport, this electric cart offers even more ways to ride and enjoy
          [Feel-good design idea No.2]
          To further leverage the slenderness and lightness of the design, I considered how to make TOWNWALKER foldable. The steering column and seat can be folded down, making it relatively easy to load TOWNWALKER in a car and transport it. This feature increases the ways in which an electric cart can be used. Like other Honda concept models this year, the user can insert his or her smartphone, and TOWNWALKER has a solar panel to charge it.
        • TOWNWALKER Concept model
          Exemplifying simplicity and lightness, TOWNWALKER offers all riders town mobility that's easy to enjoy. Using TOWNWALKER is just like taking an easygoing walk.

          Length 1,180㎜
          Width 550㎜
          Height 910㎜
          Wheelbase 890㎜
           
           

          #5

          AC-X

          What can we do to make next-generation cruising feel good?
          Keisuke Nakamura Styling Design Development Division Automobile R&D Center Honda R&D Co., Ltd.

          • Keisuke Nakamura's approach to feel-good design
            In the new era, I think cruising will combine two seemingly opposite qualities: excitement and relaxation. When the driver wants to enjoy driving, he or she should be able to do so to the fullest. When the driver wants to relax, he or she should be able to turn driving over to Auto-Drive Mode. My thought was that people would really feel good if they could experience excitement and relaxation whenever they desire.
          • Keisuke Nakamura's approach to feel-good design
            In the new era, I think cruising will combine two seemingly opposite qualities: excitement and relaxation. When the driver wants to enjoy driving, he or she should be able to do so to the fullest. When the driver wants to relax, he or she should be able to turn driving over to Auto-Drive Mode. My thought was that people would really feel good if they could experience excitement and relaxation whenever they desire.
          • Exterior fusing two contrasting values
            [Feel-good design idea No.1]
            I wanted the exterior design to reflect the idea of next-generation cruising offering both excitement and relaxation. Fulfilling the concept of dual solid motion, the upper portion of the body has a look of boundless energy and the lower portion has a look of dependable stability. By combining these two areas, I crafted an exterior design that fuses two contrasting values.
          • Interior design intuitively responding to people's emotions
            [Feel-good design idea No.2]
            I also considered next-generation cruising when designing the interior. When the driver wishes to enjoy driving, he or she controls the vehicle with the twin lever steering column in an environment that supports an exciting experience. When the driver wishes to relax, he or she turns on Auto-Drive Mode. The steering column retracts into the dashboard, and an ottoman appears. At night in particular, the interior illumination is extremely pleasant, supporting a relaxing interior. In this way, I aimed for an interior design that responds to people's emotions.
          • An automobile that changes its “expression” to enhance enjoyment of high-speed cruising
            [Feel-good design idea No.3]
            I wanted to make the AC-X offer exceptional aerodynamic performance to support comfortable enjoyment of high-speed cruising. For this reason, the front bumper, side skirt and rear diffuser are variable parts that adjust the level of air resistance during cruising. When a certain vehicle speed is reached, these parts lower to enhance aerodynamic performance. In addition, the tires feature aero wheel diffusers that do not revolve, preventing air intake.
          • An automobile that changes its “expression” to enhance enjoyment of high-speed cruising
            [Feel-good design idea No.3]
            I wanted to make the AC-X offer exceptional aerodynamic performance to support comfortable enjoyment of high-speed cruising. For this reason, the front bumper, side skirt and rear diffuser are variable parts that adjust the level of air resistance during cruising. When a certain vehicle speed is reached, these parts lower to enhance aerodynamic performance. In addition, the tires feature aero wheel diffusers that do not revolve, preventing air intake.
          • AC-X Concept model
            The AC-X is a plug-in hybrid and a next-generation cruiser. It lets people experience feel-good driving to their heart's content.

            Length4,700㎜
            Width1,820㎜
            Height1,400㎜
            Wheelbase2,750㎜
             
             

            #6

            MICRO COMMUTER CONCEPT

            Can we make a car that's smart like a smartphone?
            Ryoji Iida Styling Design Development Division Automobile R&D Center Honda R&D Co., Ltd.

            • Ryoji Iida's approach to feel-good design
              This vehicle communicates well with people. Once you've accessed some information and decided you want to do something, it helps you realize that desire right away. In other words, it's a vehicle that's like a smartphone. Plus, the driver can "wear" it just like a comfortable jacket. It's as if a smartphone had become a power suit. Wouldn't a car like that make people feel good?
            • Ryoji Iida's approach to feel-good design
              This vehicle communicates well with people. Once you've accessed some information and decided you want to do something, it helps you realize that desire right away. In other words, it's a vehicle that's like a smartphone. Plus, the driver can "wear" it just like a comfortable jacket. It's as if a smartphone had become a power suit. Wouldn't a car like that make people feel good?
            • Even a micro car should have room for family and friends
              [Feel-good design idea No.1]
              In the EV era, ideas for small commuting automobiles are on the increase. Most of these are for a single occupant, but won't it get a bit lonely in there? After all, communicating with other people is fun. It would be great if a car could have the same micro size as a single-occupant vehicle yet still have room for family and friends. Based on this idea, I created a new type of packaging.
            • Nimble footwork makes it fun to get around the city
              [Feel-good design idea No.2]
              To create a commuter that can get around the city with nimble footwork, the wheels are positioned at the very outside corners of the vehicle, while the fender covers help give the exterior design a look of readiness to take off and explore. The interior is functional and simple yet unexpectedly dynamic. People will be surprised how roomy it is when they get in.
            • Nimble footwork makes it fun to get around the city
              [Feel-good design idea No.2]
              To create a commuter that can get around the city with nimble footwork, the wheels are positioned at the very outside corners of the vehicle, while the fender covers help give the exterior design a look of readiness to take off and explore. The interior is functional and simple yet unexpectedly dynamic. People will be surprised how roomy it is when they get in.
            • [Feel-good design idea No.2]
              To create a commuter that can get around the city with nimble footwork, the wheels are positioned at the very outside corners of the vehicle, while the fender covers help give the exterior design a look of readiness to take off and explore. The interior is functional and simple yet unexpectedly dynamic. People will be surprised how roomy it is when they get in.
            • A car that people can easily personalize like a smartphone
              [Feel-good design idea No.3]
              You can easily change the cover of a smartphone or the sheet inside a tumbler to customize it based on your personal style. I wondered if a car's exterior could be customized just as easily. Simply by sliding graphics sheets into the front, sides and rear, you can personalize this car and make it completely yours.
            • MICRO COMMUTER CONCEPT Concept model
              This futuristic urban mobile power suit lets the driver

              Length 2,500㎜
              Width 1,250㎜
              Height 1,430㎜
              Wheelbase 1,860㎜
               
               

              #7

              EV-STER

              How about a small and stylish EV sports car?
              Ryo Sugiura Styling Design Development Division Automobile R&D Center Honda R&D Co., Ltd.

              • Ryo Sugiura's approach to feel- good design
                When I was told at the R&D Center that I'd be designing a genuine EV sports car, I was overjoyed. I had originally joined Honda with the dream of designing a true small sports car, and many of my colleagues have the same dream. For my design, I wanted to let people experience the fun of a small convertible sports car that's perfect for the EV era.
              • Ryo Sugiura's approach to feel- good design
                When I was told at the R&D Center that I'd be designing a genuine EV sports car, I was overjoyed. I had originally joined Honda with the dream of designing a true small sports car, and many of my colleagues have the same dream. For my design, I wanted to let people experience the fun of a small convertible sports car that's perfect for the EV era.
              • The goal: a car that surprises people with just how cool it is
                [Feel-good design idea No.1]
                Honda has a history of successful small sports cars and therefore has a wealth of design history to draw upon. Although I wanted to avoid basing my design on nostalgia, I didn't feel that designing an EV sports meant making everything different from the past, either. Certainly, some things would change while others would not. I wanted this to be a car that would make car lovers smile and make young people who are not yet into cars think, “Wow, a car is a really cool vehicle.” Creating this kind of coolness was my goal.
              • A convertible with a stylish interior that puts the driver first
                [Feel-good design idea No.2]
                Usually, the exterior and interior designs of an automobile are clearly divided and assigned to two different designers, but for the EV-STER there was no such boundary, and both design tasks were combined. After all, the exterior and interior of a convertible are one and the same. With everything focused on the driver, the EV-STER represents a completely new approach to the sports car.
              • EV-STER Concept model
                EV-STER is a next-generation roadster powered by electricity. Based on Honda's unchanging principles, it shows what a genuine small sports car can be.
                 
                 

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