Honda’s colors—born from human feelings

Honda’s colors—born from human feelings

Isn’t it silly that certain colors are thought of as only for men or for women?

Isn’t it silly that certain colors are thought of as only for men or for women?

We wanted to depict a clear blue sky

We wanted to depict a clear blue sky

A color that glistens? It can be difficult to capture that elusive shine.

A color that glistens? It can be difficult to capture that elusive shine.

The color of Japan’s autumn sky—almost the color of life-giving blood.

The color of Japan’s autumn sky—almost the color of life-giving blood.

Colors that capture the eye of a small child

Colors that capture the eye of a small child

A mystical color? How can we create a sense of mystery?

A mystical color? How can we create a sense of mystery?

Who says seniors must choose boring colors?

Who says seniors must choose boring colors?

A color design that makes the car look like a large gemstone.

A color design that makes the car look like a large gemstone.

A color like a subtly sweet dessert

A color like a subtly sweet dessert

Can we make a color that brings back fond memories for older generations, yet appears fresh to the youth of today?

Can we make a color that brings back fond memories for older generations, yet appears fresh to the youth of today?

We wanted to create a warm white—like the color of soy beans.

We wanted to create a warm white—like the color of soy beans.

A Japanese family relaxes under the sun. How can we express that gentle warmth?

A Japanese family relaxes under the sun. How can we express that gentle warmth?

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