Super Cub 100 Million Unit and 60th Anniversary Emblem Design Project

ABOUT

Since its first release in 1958, the Super Cub has been loved by customers all over the world, and in October 2017, reached 100 million units in cumulative production.

In 2018, the Super Cub turns 60.
Nowhere in the world has any series reached the 100 million unit milestone.
To celebrate this achievement, the Cub 60 Project was launched, to create a commemorative emblem.

DESIGN

The Passion in the Design

Expressing appreciation for the love shown by customers around the world

100million anniversary 60th since 1958
  • 1

    1

    The crown celebrates
    "100 MILLION” and
    “ANNIVERSARY."

  • 2

    2

    The heart made
    from the number “60,”
    represents the 60 years customers
    have loved the Super Cub,
    and Honda's appreciation
    for that love.

  • 3

    3

    The Cub carries the heart,
    the number 60,
    signifying the history
    it has created.

Designer’s
comment
Daisuke Kuriki

Designer:
Daisuke Kuriki

The heart, a shape that everyone around the world can understand and relate to.
The emblem not only incorporates the heart, but lays out “100 MILLION” to depict a crown and give life and movement to the overall feel (!!!!!!!!), and the Cub’s front fascia, unchanged over 60 years.

STORIES

Until an Emblem is Born

A behind-the-scenes look at the making of an emblem celebrating 60 years and 100 million units of Super Cub.

The making of an emblem

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