Philanthropic Initiatives in
Approximately 800 people attended a benefit dinner held October 22, 2009, in Tattersall del Hipódromo de San Isidro in support of the efforts of Las Lomas School to provide education for children with hearing and speaking disabilities. Honda has been supporting this annual event as a sponsor since 2002, contributing 10,000 pesos this time. Associates also attended the event, known as “A Solidarity Night”, organized by former students and the parents of current students to help every child get the most out of life's opportunities.
Since its foundation, Honda Automoveis do Brasil has been dedicated to helping the less fortunate community of Sumare, Honda's home city located around Sao Paulo. In the Solidarity Workshop, Honda associates provide the disadvantaged children of the city with entertainment and educational activities. Every month, Honda collects donations from associates for the Workshop and matches their total contribution, and three times per year associates volunteer to make Workshop events successful. In FY2009, associates and company contributions totaled R$196,196, and associates put on three charitable events. In December, Honda's annual Christmas party—the region's biggest social event—welcomed 4,000 people. Honda's associates prepared bags filled with toys, clothes, educational materials and candy for 1,900 children.
In June 2010, a tradicional Brazilian Party - June's Party, offered local youngsters a wide variety of cultural activities, distribution of typical foods and much fun to the children.
In 2007, following instructions provided by the Sumare City Traffic Department, five Honda Automoveis do Brasil associates painted crosswalks and other road surface markings and installed traffic signs around five schools near the Honda plant in Sumare. These safety upgrades alert drivers that they are approaching a school and provide children a clearer path across busy streets. Then, the Traffic Department, Honda and teachers at the five schools prepared a special full-day safety event for the children in every grade. Teachers and Honda associates jointly organized the classes and taught traffic rules and safety principles in a fun way. In 2008, Honda Automoveis do Brasil not only maintained the markings and signage it had provided the year before but also donated equivalent traffic safety upgrades to the five other schools in the area. Honda again provided the special day of traffic safety instruction to all 10 schools, also giving out Honda South America's “Harmony in Traffic” leaflet, which encourages parents to drive safely and help their children maintain a high level of traffic safety.
For 2010, Honda plans to continue this project envolving an increasing number of students, spreading the awareness of a safe traffic .
In cooperation with the local City Council of Sumare, Honda Automoveis do Brasil Ltda. is providing support for environmental education and awareness-raising initiatives, reaching approximately 40,000 elementary and junior-high school students attending 33 municipal schools. With the slogan “Environmental Education is a Duty, it is Cool,” Honda Automoveis do Brasil supports such activities as distributing 30,000 copies of an educational book dealing with environmental pollution and recycling, showing 12 videos on environmental themes in schools, giving out tee shirts and posters and planting thousands of trees to enhance the city environment.
Every year since 2007, Honda South America Ltda. has recruited 20 disadvantaged high school students from Recife, Brazil, to participate in a special educational program comprising three modules: personal development and citizenship; vocational training focused on motorcycle and automobile repair; and instruction in mathematics, Portuguese, English and computer science. In the selection process, the students receive an educational evaluation and a personal visit to ascertain their economic situation. Through this program, the students gain knowledge and skills that can help them become a motorcycle or automobile mechanic or pursue a career in a related field.
Honda South America operates CETH (Centro Educacional de Transito Honda, or Educational Transit Center Honda) in Indaiatuba, Sao Paulo State (established 1998) and Recife, Pernambuco State (established 2006). CETH lectures effectively convey safe riding techniques to a large audience in just an hour and a half. At CETH test rides, participants receive careful guidance by Honda instructors based on their skill level and needs. CETH provides courses to leisure riders, instructors at companies and riding schools and riders in the military and police and fire departments. In FY2009, close to 300 CETH programs served 28,543 persons.
he Adolpho Ducke Forest Reserve in Manaus City, Amazonas, was established to preserve the tropical ecology of 100 km2 of Amazonian forest and promote research into tropical ecologies. Since 2003, Moto Honda da Amazonia has partnered with the National Institute of Amazonian Research and the municipal government to help local people learn more about this natural habitat through tours of the reserve and its botanical gardens. Starting in 2009, Honda's program has focused mainly on elementary school children. Each month, associate volunteers transport some 300 children to the reserve, where they enjoy observing aquatic mammals, talking guided walks in the forest, watching environmental plays and puppet shows, playing environmental games and learning about hygiene, nutrition and malaria and other tropical diseases. In FY2010, the program served upwards of 3,000 persons with 12 Moto Honda da Amazonia associates regularly volunteering.
Under the Food for Citizens Project, Moto Honda da Amazonia and twelve local suppliers have worked with local governments to establish two charitable restaurants in Manaus that provide highly nutritious, affordable meals to lower-income people. On an ongoing basis, Honda and the suppliers subsidize the meals, which cost one Brazilian real, contain 1,400 calories and offer the same food quality level that Honda associates enjoy through the Manaus Plant food service. The Human Development Council of the state of Amazonas manages the Citizen Food Restaurant, which is located in the eastern part of the city, while the Manaus City Department of Social Assistance to the Community manages the Easy Food Restaurant, which is located in the western part of the city. Each restaurant serves 500 meals per day, Monday to Friday.
Promote social inclusion by means of the development of activities that involve scientific knowledge, opening chance to pertaining pupils from basic education from schools around the Forest Reserve Adolpho Ducke, where activities have been characterized by discovery method, where pupils searchs through theirself performance the construction scientific knowledge and development of action for community conciousness for the Adolpho Ducke Forest Reserve protection.
Honda del Peru has developed a civics and vocational educational program for students in 18 local schools and universities based on Honda's principles of corporate social responsibility. In addition to providing instruction in values and civic responsibility, the program offers plant tours to introduce students to the advanced motorcycle production processes of Honda Selva del Peru. The goal of the program is to foster civic pride and civic duty while encouraging an understanding of and interest in the knowledge and skills required to pursue a successful career at Honda.
Since September 2004, Honda del Peru has provided a traffic and motorcycle safety program to local residents that comprises three modules: a basic safe riding program, an advanced safe riding program and a training program for riding instructors. The company provides the program not only to leisure riders and commuters but also to the Peru National Police, Serenazgo City Security, firefighters, medics and company employees who work in supervision, sales, delivery and other roles. In addition to learning basic and advanced riding techniques, participants gain a new point of view that helps prevent accidents. In 2009, 450 persons took lessons in the program.