Philanthropic Initiatives in

South America

Highlights

• CETH(Educational Transit Center Honda)
  Motorcycles are an essential form of transportation in Brazil, where they are used for everything from delivery and taxi services to commuting to work and school. CETH (Educational Transit Center Honda) is a traffic education center established by Moto Honda da Amazonia in 1998, in Indaiatuba, Sao Paulo State, Brazil. In 2006 a second center was opened in northeastern Brazil, in Recife, Pernambuco. As part of its efforts to help everyone live and work safely in Brazil’s mobile society, Honda is developing training courses for motorcycle riders and traffic safety instructors.
• Young Scientist Searcher Project
  The Young Scientist Searcher Project fosters curiosity and deeper understanding about science among youth 12 to 15 years of age, who are encouraged to participate in research, science experiments, science fairs and other learning activities. Every year, support from Moto Honda da Amazonia helps some 40 students participate in science lessons conducted at Brazil’s Amazon National Research Institute.
• Clean Consciousness Project
  Honda teamed up with local broadcasters to carry out environmental education targeting people who live near small rivers and streams. Built around a theme of ”One small seed for the future,” the project involved river clean-up along with workshops on newspaper crafts, art, how to make mini-sofas from plastic drink bottles, and other activities designed to promote a direct appreciation of the value of recycling.
• Manaus Tree Planting Project
  In cooperation with the Manaus city government, Honda participated in a campaign under the banner, “Now is the time to make Manaus green! Let’s all plant more trees in Manaus. ”
• Food for Citizens Project
  In a project coordinated by the local government, Moto Honda da Amazonia, together with ten of its partner companies, supported a restaurant in Manaus that provides highly nutritious, affordable meals to low-income citizens. For 1 Brazilian real, customers can purchase a 1,400-kcal lunch. The restaurant serves 500 meals per day, Monday through Friday.

• Solidarity workshops
  Every month, Honda associates make donations, matched by Honda Automoveis do Brasil, to fund a variety of events during the year for members of the local community. Events include workshops that offer children the opportunity to learn about craftsmanship or take part in afforestation. There are campaigns to deliver meals to the less fortunate, and a hair-cutting service. There are cultural events, as well as activities to provide toys for less fortunate children at Christmas. Honda associates volunteer their time, working to make these events a success.