Philanthropic Initiatives in
South America
Highlights
Moto Honda da Amazonia LTDA.
- CETH(Educational Transit Center Honda)
Motorcycles are an essential form of transportation in Brazil, where
they are used for everything from delivery and taxi services to commuting
to work and school. CETH (Educational Transit Center Honda) is a traffic
education center established by Moto Honda da Amazonia in 1998, in Indaiatuba,
Sao Paulo State, Brazil. In 2006 a second center was opened in northeastern
Brazil, in Recife, Pernambuco. As part of its efforts to help everyone
live and work safely in Brazil’s mobile society, Honda is developing
training courses for motorcycle riders and traffic safety instructors.
- Young Scientist Searcher Project
The Young Scientist Searcher Project fosters curiosity and deeper understanding
about science among youth 12 to 15 years of age, who are encouraged to participate
in research, science experiments, science fairs and other learning activities.
Every year, support from Moto Honda da Amazonia helps some 40 students participate
in science lessons conducted at Brazil’s Amazon National Research Institute.
- Clean Consciousness Project
Honda teamed up with local broadcasters to carry out environmental education
targeting people who live near small rivers and streams. Built around
a theme of ”One small seed for the future,” the project
involved river clean-up along with workshops on newspaper crafts, art,
how to make mini-sofas from plastic drink bottles, and other activities
designed to promote a direct appreciation of the value of recycling.
- Manaus Tree Planting Project
In cooperation with the Manaus city government, Honda participated in
a campaign under the banner, “Now is the time to make Manaus green!
Let’s all plant more trees in Manaus. ”
- Food for Citizens Project
In a project coordinated by the local government, Moto Honda da Amazonia,
together with ten of its partner companies, supported a restaurant in
Manaus that provides highly nutritious, affordable meals to low-income
citizens. For 1 Brazilian real, customers can purchase a 1,400-kcal
lunch. The restaurant serves 500 meals per day, Monday through Friday.
CETH(Educational Transit Center Honda)
Manaus Tree Planting Project
Food for Citizens Project
Honda Automoveis do Brasil LTDA.
- Solidarity workshops
Every month, Honda associates make donations, matched by Honda Automoveis do
Brasil, to fund a variety of events during the year for members of
the local community. Events include workshops that offer children the opportunity
to learn about craftsmanship or take part in afforestation. There are campaigns to
deliver meals to the less fortunate, and a hair-cutting service. There are cultural
events, as well as activities to provide toys for less fortunate children at Christmas.
Honda associates volunteer their time, working to make these events a success.
Solidarity workshops
- This graph indicates activities from the period April 2006 to March 2007.
- Description of activity types are indicated in the graph legend.