Philanthropic Initiatives in
One of the most important elements of Honda's community involvement in North America is the engagement of individual associates who take an active role in community life as volunteers. Most Honda Group companies in North America have internal programs that facilitate associate involvement with the community.
Spring Creek flows through the grounds of Honda of Canada Manufacturing, a division of Honda Canada Inc., in Alliston, Ontario, Canada. It's home to a number of environmentally sensitive species, including the brook trout and the bluebird. Due to loss of habitat and competition from introduced bird species, the bluebird's numbers have been in decline. Honda associates wanted to help birds and other local plants and wildlife by taking part in caring for the Spring Creek habitat. Spring Creek Clean-up Day, usually held on the first Saturday in May, is the focus of a variety of conservation and clean-up activities involving some 100 Honda associates and their families.
Since 2000, Spring Creek and its watershed have been the stage for a wide variety of environmental preservation initiatives, including a tiny housing boom that has seen the construction of 28 bluebird houses so far, with a marked trail leading through the forest that's open to the public. In addition, hundreds of trees and several thousand shrubs have been planted, enhancing the habitat for various species and helping prevent soil erosion. Also, garbage is collected and removed by volunteers. Honda is working with the community to help preserve local habitats.