Philanthropic Initiatives in

North/Central America

Highlights

• Eagle Rock School
  American Honda Motor established the Eagle Rock School, located in the mountain resort community of Estes Park, Colorado, the gateway to Rocky Mountain National Park, to further its long-term commitment of contributing to society in areas beyond the imperatives of the company’s day-to-day operations. more
• NYPUM (National Youth Project Using Minibikes)
  NYPUM is a diversion program that uses riding minibikes as a motivational tool to engage at-risk youth in improving their lives. Participants between the ages of 10 and 17 are encouraged to work toward goals, and rewarded for educational achievement and community contributions with the opportunity to ride Honda minibikes. NYPUM began in 1969 as an innovative way of engaging youth who don’t respond to traditional outreach programs and services. Honda has sponsored NYPUM since its inception, donating US$40 million in minibikes and program funding.
• Ride for Kids
  Ride for Kids is a charitable motorcycling program that supports and helps fund the efforts of the Pediatric Brain Tumor Foundation (PBTF) to find the cause of and cure for childhood brain tumors. The Ride for Kids program was started in 1984, and Honda became its presenting sponsor in 1991. With the help of the Honda Rider’s Club of America and thousands of other motorcyclists taking to the roads in rides across the United States, more than US$34 million has been raised to support brain cancer research and family support programs.
• Community Action Teams (Associate volunteer program)
  American Honda Motor provides a program to facilitate individual associates to take active roles in community where they live and work. more

• Honda Hero (Associate volunteer program)
  Honda of America Manufacturing provides a program to facilitate individual associates to take active roles in communities where they live and work. more

• United Way Campaign
  The company adds financial contributions to the donations made by individual associates to the United Way in support of the United Way’s efforts to assist agencies that provide health and human services to those in need.
• Honda Star (Associate volunteer program)
  Honda Manufacturing of Alabama provides a program to facilitate individual associates to take active roles in communities where they live and work. more

• Spring Creek Preservation
  Since 2000, Honda Canada associates and their families have been cleaning up and enhancing the habitat of Spring Creek, which flows through company property. more
• Earth Rangers
  Honda Canada provides vehicles (Odyssey) and financial support for Earth Rangers’ school-based action projects that help youth nurture a lifelong commitment to the environment.
• Family Literacy Day
  Joining hands with the ABC CANADA Literacy Foundation, Honda Canada is the founding sponsor of Family Literacy Day. Every year, on January 27, families and communities across Canada celebrate this special day, a key part of an initiative that promotes the importance of reading and learning together as a family.
• The Toronto Marathon and Honda Relay
  In support of the Toronto Marathon, Honda sponsors the Honda Relay, an initiative designed to raise pledges in support of cancer research at the Princess Margaret Hospital Foundation.
• Community Volunteer Action Committee(Associate volunteer program)
• Community Partnership (Associate volunteer program)
  Honda Canada provides programs to facilitate individual associates to take active roles in communities where they live and work. more

• Sea turtle preservation
  Honda de Mexico supports a program that helps protect critically endangered sea turtles on the west coast of Mexico. Five 4-wheel ATVs were donated to a local university scientific research program that patrols a nature conservation area to prevent turtle eggs from being eaten by predators. As part of the research program, participating scientists bring turtle eggs laid on the beach to be hatched in a field laboratory. So far, this program has rescued about 100,000 sea turtle eggs, 80% of which have been successfully hatched.

Foundations

• Honda has established three foundations in North America: the American Honda Foundation, the Honda Canada Foundation and the Honda of America Manufacturing Foundation (HAM Foundation). In 2006 these foundations donated more than US$2.3 million to various nonprofit organizations to support education programs and initiatives for youth. more