Philanthropic Initiatives in
Europe / Middle East / Africa
Honda Motor Europe (North) has provided €200,000 in total to support environmental conservation activities in Germany, of which amount €30,000 has gone to the Potsdam Institute for Climate Impact Research. Since 2004, Honda Motor Europe (North) has had a sponsorship relationship with the Schaalsee Biosphere Reserve, a 303 km2 UNESCO MAB (Programme on Man and the Biosphere) biosphere reserve located in Mecklenburg-Vorpommern in northern Germany. Drawing 70,000 visitors a year, this biosphere is centered on the Schaalsee lake and contains a wide variety of animal habitats in its forests and wetlands. To support biosphere maintenance, Honda Motor Europe (North) donates Honda power products to the biosphere staff, thus far contributing three marine outboards, two brush cutters, three lawnmowers, one water pump and two generators. As a sponsor, Honda promotes its environmental activities and 4-stroke technologies in the biosphere welcome center. In 2009, Honda worked with UNESCO to promote environmental responsibility at Germany's largest garden show for end users, Bundesgartenschau 2009 Schwerin, which drew approximately 2,000,000 visitors.
In making charitable donations, Honda Motor Europe (North) seeks to provide Honda products so that the recipient becomes more familiar with what Honda offers as a company. In FY2009, Honda Motor Europe (North) donated a used Honda vehicle worth €15,000 to a local technical school to support its efforts to provide excellent vocational education to local communities.
Providing Civic Hybrid vehicles for use by local municipalities and community residents, Honda Automobiles Italia ran a campaign in FY2007 to raise environmental awareness in Italy. The vehicles were put at the disposal of local mayors for several months. In a related event, a display was set up in town centers with the help of local dealers to give members of each community an opportunity to go for a drive. The campaign was rolled out to Bologna, Trieste, Pescara and Naples.
Since 1998, Honda Italia Industriale has conducted the Honda Riding School, an exciting outdoor experience through which both skilled riders and complete beginners can advance their knowledge of safe motorcycle and scooter riding under the instruction of qualified Honda associates. Held at special events across Italy, the Honda Riding School introduces the fun and excitement of riding to new generations while advancing the cause of safety in Italy's mobile and dynamic society. During the experience, a special riding course with a variety of obstacles and challenges allows the Honda instructors to replicate real-life situations and instruct each rider according to his or her skill level. In FY2008, 30 associates, considered among the most skilled and experienced riders in Honda Italia Industriale, conducted the Honda Riding School at seven different events, drawing 339 participants. Four of these events were Honda Festivals, where Honda owners could experience riding on a racetrack. The Honda Riding School also took place at the yearly Biker's Festival and at two Honda in the City events, urban extravaganzas put on with Italian flair.
A specially designed rake and sieve apparatus towed by an ATV to remove debris from sand, Honda's innovative Beach Cleaner first took to the seashore in Japan in May 2006. The campaign went global in 2007, with Honda Portugal and EMAC, a public utility in the Cascais area, leading test cleaning on three local beaches starting in May 2007. Achieving impressive results, Honda Portugal cleaned Carcavelos beach to commemorate World Environmental Day on June 5, 2007. Almost all Honda Portugal associates participated in the event, helping transport the Beach Cleaner to the beach and rolling up their sleeves to help with the work. EMAC staff also participated, helping with the collection of trash. Honda Portugal prominently displayed the Beach Cleaner at a local environmental festival in 2008.
In FY2009, Honda South Africa supported a Basic Training Workshop for school safety officers in the province of Eastern Cape. In Queenstown and Whittlesea, Honda helped provide support for officers at 90 schools, who gained valuable information on safety and self-defense, as well as the skills needed to pass on their knowledge to teachers and students.
Enduro Africa is a motorcycle adventure that supports four causes: UNICEF, Sentebale, the Nelson Mandela Children's Fund and Touch Africa. In September 2008, Honda South Africa supported Enduro Africa and the Nelson Mandela Children's Fund, which improves the lives of young children with AIDS in South Africa. As its contribution, Honda South Africa replaced the desks and chairs in a local school and donated a Honda generator. To help treat the sick children, the company also provided medical supplies and transportation to teachers and doctors.
Mindful of Honda's aspiration to be a company society wants to exist, associates of Honda Automoviles Espana, Honda Finance Spain and Honda dealers collected 101 bicycles for Active Africa, a Spanish non-governmental organization contributing to social welfare in Malawi and Kenya in Africa. Due to a lack of roads and other infrastructure, doctors and teachers in Malawi require bicycles to visit their patients and students. To help them achieve the mobility they need, Honda associates launched a one-month campaign to collect bicycles, placing posters in dealerships and networking with colleagues to solicit donations. As a result of these efforts, Honda associates and customers alike provided bicycles and monetary contributions. The associates presented Active Africa with the bicycles they had collected and purchased at a special ceremony held on Corporate Day, a yearly event in which all Honda Automóviles España and Honda Finance Spain associates join together to celebrate Honda values and engage in team-building activities. Active Africa expressed appreciation for the donations, and the associates were proud to contribute to the development of a society in need.
Established in 1948, the Sociedad de Técnicos de Automoción aims to promote the development and understanding of automotive technology. Honda Automoviles Espana presented Honda's hybrid technology at the society's 2006 conference, distributing technical information and offering test drives to the 200 participants.
In FY2009, Honda Turkiye provided over 50,000 TL in financial support to the Kocaeli Provincial Afforestation Project. The provincial government planted over 900 trees in a 3.5 ha area located near the local Honda plant.
In support of the government-sponsored Rainbow Project, Honda Turkiye is working to help raise the living standards of disabled individuals. In addition to financial support, Honda is putting its technology to work to help people. At an event on December 3, 2006, International Day of Disabled Persons, the company donated a Honda Civic special-needs vehicle to help an individual with disability become more active.
At the Istanbul Motor Show held November 2006, Honda presented its hybrid technology for the first time in Turkey, promising to work proactively to fulfill its commitment to the environment and the community. As one new initiative, the Honda Commemoration Forest was opened with the cooperation of the Turkish Foundation for Combating the Erosion of Soil, Afforestation and the Protection of Natural Resources. Throughout the duration of the fair, visitors to the Civic Hybrid display were presented with a personalized certificate representing a young tree planted in their name in the Forest.
BEN is a charity for the automotive and automotive finance industry, helping people in need due to ill health, commitments to care for family members or financial difficulty. Since 2006, Honda Finance Europe has supported BEN, providing £0.58 for each new customer financed. In 2008, Honda Finance Europe donated £7,083 to BEN. In addition, a significant percentage of Honda Finance Europe associates are gold members of BEN, personally donating to the charity each month through a direct debit.