The School Environment Challenge Awards

Vying for the Prestigious King’s Cup

Launched in 1999 to mark the 72nd birthday of King Bhumibol of Thailand, the School Environment Challenge Awards gives schoolchildren the chance to present their own ideas for conserving and improving the natural environment in the regions where they live.

Honda affiliates in Thailand work together with Thai government ministries in charge of resources and the environment, energy, education, and agriculture to help implement this program. All elementary schools across Thailand are invited to submit a project plan. The best plans are given financial support, and children from the selected schools are given 8 months to put their project into action, under the guidance of local community leaders. In addition to providing project funding, the Honda Group invites the children to Knowledge Camps where they are provided expert guidance. Each project is assessed at various stages by panels of judges and representatives of third-party organizations. The best project is awarded the prestigious King’s Cup.

Sincere Efforts to Build a Better Future

The children’s energetic action, supported by Honda’s long-term engagement, is helping to raise awareness among local communities, parents and local government organizations about the importance of sustainable solutions to environmental problems. The School Environment Challenge Awards project has now become one of the largest environmental action program in Thailand. Honda is eager to make a positive contribution to Thai society, and to that end, we will continue to encourage grassroots initiatives that raise broader awareness of environmental issues.