Philanthropic Initiatives in
Building on a successful program of the previous year, in February and March 2009, Honda Cars Philippines donated educational television packages to four disadvantaged elementary schools in Santa Rosa City. Each package consisted of a 29” color TV, a DVD player and 460 episodes of educational television programs in DVD format covering science, math, English, history and civics. Designed to assist schools in which there is a high teacher-student ratio, the series effectively communicates course content and helps teachers keep students interested. Honda Cars Philippines associates personally visited 12 elementary schools and selected the four that were in the greatest need to receive the packages.
Honda Cars Philippines regularly engages in tree planting activities to enhance local environments, encourage environmental awareness and build community ties. On September 1, 2008, 36 associates of Honda Cars Philippines and other Honda companies in the Philippines planted 70 Norfolk Island Pine saplings in Tagaytay City, Cavite, a popular tourist city and home to a recently opened Honda dealership. Then, on October 18, 33 Honda Cars Philippines associates participated in a tree planting ceremony at the Tree Museum located on the grounds of their plant in Santa Rosa, Laguna. Containing narra, ylang-ylang and other trees indigenous to the Philippines, the Tree Museaum grows in size every year: associates plant one tree in celebration of the company's anniversary one tree for every associate celebrating his or her 15th anniversary at the company.
Honda Cars Philippines Inc. and the Philippine National Police Scuba Divers Association joined forces to undertake a project called Dive to Protect and Conserve '06 to help protect coral reefs in Batangas, a coastal province in the island of Luzon. The project's key measure is the deployment of buoys to alert boaters to the presence of underwater coral, allowing them to drop anchor without damaging the reef.
Honda Cars Philippines Inc. is working to help encourage the adoption of alternative fuels. In October 2006 the company hosted a forum on alternative fuels and technologies, sharing ideas with key government officials about encouraging the development of alternative fuels. And in February 2007 a Honda City fueled by ethanol-blended fuel (e10) participated in the BioFuels Caravan.
From 2002 to 2007, in cooperation with the Honda Foundation and Bantay Kalikasan, Honda Philippines helped regenerate the forest in the La Mesa Watershed, planting thousands of saplings and participating in other afforestation activities. Having completed its five-year plan, Honda Philippines continues to provide support, donating eight XR200 motorcycles to Bantay Kalikasan in 2008 for use in monitoring La Mesa Eco-Park and La Mesa Nature Reserve. Established in 1998, Bantay Kalikasan (“Nature Watch”) is an organization within the ABS-CBN Foundation Inc., the socio-civic arm of the ABS-CBN Broadcasting Corporation. Leveraging media resources to raise awareness of environmental issues, Bantay Kalikasan also develops and implements strategic environmental projects.
In FY2009, Honda Philippines donated educational television packages to seven disadvantaged local elementary schools. Each package consisted of a 21” color TV, a DVD player and over 100 episodes of educational television programs in DVD format covering science, math, English, history and civics. Designed to assist schools in which there is a high teacher-student ratio, the series effectively communicates course content and helps teachers keep students interested.
Since 2005, Honda Philippines and the Honda Foundation (of the Philippines) have sponsored the Honda Room, a vocational program for aspiring young mechanics. Under the program, Honda has established five Honda Rooms in nationwide vocational schools; here, students receive hands-on training using tools, equipment and educational materials provided by Honda. In addition, Honda companies in the Philippines are working together to furnish students with excellent systems for realistic training: Honda Philippines currently provides motorcycles, and in FY2009 Honda Cars Inc. and Honda Parts Manufacturing Corp will provide automobile engines and transmissions, thereby making the Honda Rooms truly complete. Upon finishing a Honda Room course, students can use their upgraded skills to find a better job or start their own repair shop. Through the Honda Room program, Honda seeks to contribute to job growth in the Philippines by helping young people develop a marketable trade and achieve their dreams.
On October 25, 2008, building on the success of the inaugural 2007 event, the Bukit Batok Driving Centre joined forces with the Singapore Traffic Police to hold the second annual Ride Safe event, a day of activities promoting safe riding to motorcyclists across the island nation. Hundreds of riders from corporations, government agencies, motorcycle clubs and other organizations rode in a large convoy, watched entertaining and educational demonstrations by experts and participated in a competition of safe and skillful riding.
The Bukit Batok Driving Centre offers traffic safety programs for kindergarten students throughout Singapore, who learn through songs, games and storytelling. In 2008, 56 programs reached students in 34 kindergartens.
On Dec. 11, 2008, Honda Taiwan Motor helped clean up the vicinity of a school located next to the Honda factory. Some 150 associates sorted cans, bottles, plastic bags, cigarette butts and other debris, collecting 300 kg of trash in total.
On November 3, 2008, Honda Taiwan welcomed 17 Japanese fifth graders, their school principal and one of their teachers to its factory. On February 26, 2009, the company held a similar tour for 44 local elementary school students. On both occasions, Honda Taiwan associates provided a thorough explanation of Honda's manufacturing processes, allowing the children to gain an understanding of the structure and function of a modern production facility. The Japanese students were especially interested in talking to Japanese associates stationed in Taiwan, asking them questions about life in Taiwan and the role of the Honda philosophy in Honda's overseas locations.
On January 19, 2008, Honda Taiwan Motor launched an initiative to help clean up Kaoping Riverfront Park, next to the company's factory. Associates from the factory and local dealerships and their families worked alongside representatives of the local Environment Protection Bureau, gathering and sorting cans, bottles, plastic bags, cigarette butts and other trash. Some 300 participants earned the gratitude of local officials by helping reverse the effects of littering and restore the natural beauty of the park and its surroundings. Honda Taiwan Motor plans to implement a similar program in the coming year, working to strengthen ties with the local community while conserving the environment.