Philanthropic Initiatives in
On September 6, 2008, at the 3rd annual Honda Together athletic meeting, Honda Korea presented a donation from associates of ₩30,000,000 to Lee Mee-Kyung, Secretary General of the Korea Green Foundation, in support of the organization's Climate Change Center. The Climate Change Center partners with the United Nations, the government of South Korea, international organizations and businesses to tackle climate change, promote carbon reduction, support environmental programs for NGOs in developing Asian countries and educate the public about environmental issues. About 400 associates of Honda Korea and nine Honda Korea automobile dealers participated in the Honda Together event, during which associates held fundraisers featuring over 180 green products, including organic cotton clothing, natural soaps, organic chocolates and ginko products.
In cooperation with the Make-A-Wish Foundation, from October 28 to 30, 2008, in Jarasum, Gapyeong-gun, Gyeonggi Province, Honda Korea Co., Ltd. held the Heroes' Camp of Hope, enabling children with muscular dystrophy to enjoy outdoor activities with their family members. The three-day camp comprised a variety of events, including a short-distance run, a cooking competition and kart racing. Over 40 Honda Korea associates and Make-A-Wish Foundation volunteers participated in this event, which helped the children feel hope and begin to develop a plan for their future.
In 2007 a core team of four Honda Korea associates gathered support from 58 additional colleagues to benefit a home for disabled children. Named "Orchestra" from its goal of bringing joy and harmony to society, the philanthropic club networked within the company to create awareness. Orchestra members collected in-kind contribution from associates, held a charity bazaar in September to sell these items and raise money, and further collected monetary donations from associates for the cause. The beneficiary of these efforts was Mindulre-wool, a home for eight children suffering from mental and physical disabilities. Orchestra's assistance to the children did not stop with the donation of funds: in October, seven volunteers visited an amusement park with the children, providing them a new and unforgettable experience. Honda Korea supported the trip by covering expenses for transportation and meals, and by allowing the use of company cars. The children and host family of Mindulre-wool were extremely grateful for Orchestra's support, and the club intends to continue its assistance to the home and deepen the relationship going forward.
Cooperating with a local general hospital, in August 2008 and February 2009, Honda Autoparts Manufacturing held blood drives. In the two drives, a total of 95 associates donated blood to help local people in need of transfusions.
With a view to introducing students to rewarding jobs in manufacturing, Honda Autoparts Manufacturing held vocational education days on three occasions in FY2009: for 40 students of a local primary school in May 2008, for 20 students of a Japanese high school visiting Indonesia in October 2008 and for 25 students of a local Japanese expatriate school in November 2008. Honda Autoparts Manufacturing associates introduced the students to almost every manufacturing process, including plastic injection, mold maintenance, crane operation, plastic parts painting, container loading and unloading, quality inspection and waste management. The students also learned about administration, finance, logistics and documentation, gaining a complete picture of work in a world-class manufacturing facility.
The Sumatran rhinoceros is on the brink of extinction, with less than 300 left in the world. Honda is working with the World Wildlife Fund Malaysia (WWF Malaysia) to implement research and conservation plans to enhance the species' growth in Malaysia. A five-year project established in 2006, the Rhino Rescue Project funds and manages scientific studies and fieldwork crucial in the fight to save this endangered species. In FY2009, in addition to donating RM1 million to the WWF, Honda Malaysia conducted a range of public awareness initiatives, including school programs, dealer showroom displays and other advertisements, the “Nature Quest” online contest, an essay and photo contest and four public exhibitions featuring celebrity performances and fun activities. In all of these initiatives, Honda Malaysia sought not only to inform people about the danger the Sumatran Rhino faces but also empower them to take practical environmental conservation measures at home.
Every year, in partnership with the United Nations Development Programme (UNDP) Malaysia, Honda Malaysia provides Honda Dreams Fund full scholarships to 20 young Malaysians who lack funds for higher education. From June 6 to 8, 2008, Honda Malaysia welcomed 66 students to a three-day “Dare to Dream” workshop, at which fun and educational activities allowed the scholarship candidates to demonstrate teamwork skills, logic and creative thinking. A panel of experts determined the final 20 scholarship recipients based on performance during the workshop and an interview.
Organized by the Automobile Association (AA) and the Energy Efficiency and Conservation Authority (EECA), the AA Energywise Rally is a four-day, biennial car rally in which automakers compete on the basis of fuel economy and environmental responsibility. The winner is the automobile that completes at the lowest cost a route comprising every type of driving environment: expressways, unpaved roads, rural highways and city streets at rush hour. Triumphant in 2008 was the Honda Civic Hybrid, which covered the 1,641 km route for only NZ$111.72. The event not only generates positive PR for the winning automaker but also serves to demonstrate to the public in a concrete way how high fuel economy and proper driving practices can make a real difference both to the pocketbook and to the environment.
In 2004, Honda New Zealand initiated the TreeFund, which funds the planting of 10 native trees for every new car sold, and individual Honda sales agents fund a further three trees. The funded native trees are planted locally in the customer's purchase region in association with Regional Councils. Since its inception, the Honda TreeFund has provided funds sufficient for the planting of more than 400,000 trees, helping to restore biodiversity, control erosion, protect streams and seashores and beautify parks while providing customers the opportunity to participate in the greening of their own community. Both customers and members of the public are welcome to donate to the Honda TreeFund and help plant trees with Honda associates and Regional Council staff.
In 2009, Atlas Honda Limited gave a donation of US$15,000 to the Milestone Charitable Trust, a non-profit, non-governmental organization established in 1998. The Milestone Charitable Trust provides therapeutic and academic services to academically challenged students between the ages of 3 and 18, empowering them to achieve their maximum potential. Atlas Honda Limited's donations help provide the Trust with modern educational facilities appropriate to the special needs of its student body.
With a view to minimizing traffic accidents in Pakistan, Atlas Honda Limited offers free instruction in safe motorcycle riding to police officers, commuters and leisure riders. In FY2009, Atlas Honda directly instructed 16,228 persons and with police departments jointly instructed an additional 200,000 persons. The course of study covers every aspect of motorcycle and traffic safety, including general safety concepts, pre-ride checks, protective clothing, proper riding posture, motorcycle handling, braking techniques and traffic rules. The instructors also encourage their students to pass their new knowledge and skills on to others for further improvement of the traffic environment.