Philanthropic Initiatives in

Asia/Oceania

Highlights

• Honda ASIMO Super Idea Contest
  Honda’s contest for turning dreams into reality arrived in Thailand in 2005. The Honda ASIMO Super Idea Contest gathers ideas from Thailand’s elementary school children on the theme of ’The Innovation of Mobility Object.’
  Through participating to the contest, the children experience the fun of taking on challenges and working to realize their dreams. more
• Honda School Environment Challenge Awards
  In 1999, to celebrate the 72nd birthday of King Bhumibol of Thailand, the Honda Group Companies in Thailand launched the Honda School Environment Challenge Awards. All elementary schools across Thailand are invited to submit a project plan aimed at conserving and improving the natural environment in the regions where they live. more

• Honda TreeFund
  The Honda TreeFund is one way that Honda New Zealand is working to preserve the environment and contribute to society through activities related to its principal operations, the purpose of which is improving our highly mobile society. It ensures that, for every new Honda car sold, the Honda TreeFund funds the planting of ten native trees in New Zealand.  more

• Bukit Batok Driving Centre
  The Bukit Batok Driving Centre Ltd. (BBDC) opened in Singapore in 1990. The BBDC provides driver education for beginners as well as practical training for professional drivers, and teaches children about traffic safety.

• Honda Jazz University Eco Challenge
  The Honda Jazz University Eco Challenge introduces university students in Indonesia to Honda’s environmental initiatives, giving the students an opportunity to learn about the importance of fuel economy and how to achieve it. For the six events held in 2006, more than 200 students from various universities competed using Honda Jazz vehicles (known as the Honda Fit in some regions), vying to see who could achieve the best fuel efficiency.
• Bio Premium Roadshow
  The government of Indonesia sponsored the Bio Premium Roadshow to encourage the use of bioethanol as an alternative fuel. Honda joined in, fielding City and Jazz vehicles. Seventy cars and motorcycles fueled by a bioethanol/gasoline mixture took part in a rally from Jakarta to Bandung and back, a total distance of 250 kilometers, helping raise awareness about bioethanol in Indonesia and encourage its broader use.
• Disaster relief & park funding
  Honda contributed monetary assistance and aid to the local government for victims of the 2006 Java earthquake.
  A portion of the proceeds from the Indonesian International Motor Show 2006 were donated to help fund the construction of a public park in the center of the city of Jakarta, supporting government initiatives to make Jakarta greener and cleaner.

• Rhino Rescue Project
  The Sumatran rhinoceros is on the brink of extinction, with less than 300 left in the world. Honda is working with the World Wildlife Fund Malaysia (WWF Malaysia) to implement research and conservation plans to enhance the species’ growth in Malaysia. The Rhino Rescue Project was established in 2006 as a five-year plan involving scientific studies and fieldwork aiming to protect and restore the habitat of the Sumatran rhinoceros. In addition to providing operational funds to the WWF, Honda Malaysia is undertaking a range of public awareness initiatives.

• Coral reef preservation project
  Honda Cars Philippines Inc. and the Philippine National Police Scuba Divers Association joined forces to undertake a project called Dive to Protect and Conserve ’06 to help protect coral reefs in Batangas, a coastal province in the island of Luzon. The project’s key measure is the deployment of buoys to alert boaters to the presence of underwater coral, allowing them to drop anchor without damaging the reef.
• Promoting the use of alternative fuels
  Honda Cars Philippines Inc. is working to help encourage the adoption of alternative fuels. In October 2006 the company hosted a forum on alternative fuels and technologies, sharing ideas with key government officials about encouraging the development of alternative fuels. And in February 2007 a Honda City fueled by ethanol-blended fuel (e10) participated in the BioFuels Caravan.
• La Mesa watershed afforestation project
  This five-year project, started in 2002, is aimed at regenerating the forest in the La Mesa Dam watershed, and associates from Honda’s three affiliates in the Philippines are volunteering to help with afforestation activities. In 2006, 750 saplings were planted. So far, 4,150 young trees have been planted in a 13-hectare area of the watershed.

• Supporting the Lighthouse Foundation
  The Lighthouse Foundation provides long-term accommodation and support for children from disadvantaged backgrounds. A fundraising drive is held every month at company facilities to collect donations for the foundation.
• Supporting the Children’s Cancer Council
  The Children’s Cancer Council is dedicated to supporting medical research on the causes of, cures for and prevention of childhood cancer. Honda Australia Motorcycle and Power Equipment supports the Snowy Ride motorcycle event, held annually in Australia’s Alpine Region to raise money for childhood cancer research, and allows associates who want to participate to take time off.

• HART (Honda Australia Roadcraft Training)
  Honda Australia established HART in 1999 as part of its global focus on increasing road user safety for drivers, passengers, motorcycle riders and motorcycle pillion passengers. Traffic safety education provided by HART is built on a theme of ‘street smart’ techniques.  more

• Elephant Patrols for Forest Conservation Project
  After a three-year trial period starting in 2001, this program, which aims to protect the wild elephant (Thailand’s national symbol), reduce unemployment, and prevent poaching, is now being expanded.