With thoughtful consideration for the many people who had to travel a long way to shop, company founder Soichiro Honda started out by attaching an auxiliary engine to power a bicycle. This desire to create "things useful for people's lives" underlies all of Honda's work and serves as a pillar of support for the company's business operations. Honda power products business grew out of the vision to "help people enjoy happier lives through technology" in light of the hard work endured by people in farming, fishing and other areas. Starting with an engine for agricultural equipment launched in 1953, Honda has gradually expanded its lineup of power products that bring smiles to customers' faces in everyday life around the world, by helping people get things done.