To create automobiles with our own hands that are widely accepted around the world and even a step ahead of the times. This was Honda's long-cherished desire from the foundation of the company. In 1963, this dream was realized. Honda, the last major domestic automaker to enter the Japanese automotive market, chose to make its debut in the passenger car market with the S500 sports car. It was the essence of technical prowess. The following year Honda took up the Formula One challenge with the intent of honing Honda's leading edge in technology at the pinnacle of racing. Since then, Honda has consistently pushed the state of the art in the automobile business, in technology and in production, with the challenging spirit for creating new value.