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Fit:
An exciting new subcompact
car built on Honda's global small platform with a newly developed 1.3-liter i-DSI
engine, the Fit achieves a spacious interior, innovative styling and outstanding
fuel economy. |
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Civic
5-door:The Civic
5-door was designed to maximize interior space and deliver excellent driving comfort
and safety and an environment-friendly performance. |
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Mobilio:
A compact 7-passenger
minivan with futuristic styling and a newly developed 1.5-liter i-DSI engine in
a compact, 4-meter-long body. The Mobilio's nimble driving performance is matched
by impressive fuel economy. |
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Acura
RSX: The Acura
RSX is an exciting coupe that blends leading-edge performance and innovative design
and is mounted with a 16-valve 2.0-liter DOHC i-VTEC engine that produces an impressive
160 horsepower. |
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Accord:
Roomy, luxurious and
built for comfort, the Accord sedan continues to set the standard for cars in
its class. The Accord is currently manufactured in 10 countries in Asia, North
America and Latin America, as well as in Japan, and sold in approximately 140
countries. |
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Odyssey:
Mounted with a 3.5-liter
V-6 engine, the Odyssey is a high-end minivan combining the driving performance
of a luxury sedan with a roomy interior; an ideal family vehicle. |
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CR-V:
The CR-V combines an
agile chassis and a powerful 2-liter DOHC i-VTEC engine, bringing together the
comfort of a passenger car with the performance of an SUV to create its own market
niche. |
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Jazz: The European version
of the Fit, the Jazz is equipped with a newly developed 1.4-liter i-DSI engine,
enabling it to offer the top fuel economy of any vehicle in its class. |
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Stream:The
Stream is a practical yet stylish minivan with a compact body, spacious interior
that can accommodate up to seven adults and sporty, powerful performance. |
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BUSINESS
RESULTS
Brisk sales of automobiles in Japan and the United States in fiscal 2002 supported
a 3.3% increase in unit sales worldwide, to 2,666,000. Growth in unit sales and
the positive impact of a weaker yen pushed segment revenue up 13.4% from the previous
fiscal year, to ¥5,929.7 billion ($44,501 million). Operating income soared 62.6%,
to ¥520.5 billion ($3,906 million). Accordingly, the operating margin was 8.8%.
JAPAN
Although total industry demand in Japan edged down, to 5.82 million units, unit
sales of Honda vehicles rose 13.1%, to 878,000, mainly attributable to firm sales
of the popular Step Wagon and Stream minivans, as well as the introduction of
the Fit, a new subcompact car, and the all-new Mobilio, a 7-passenger compact
minivan. Sales of the Life and Vamos minivehicles and the That's, a new style
of minivehicle, also enjoyed a favorable response from consumers. Reflecting strong
sales of the Fit, Step Wagon and Stream through our three dealer channels in Japan
Primo, Clio and Verno Honda automobiles, including imports, accounted
for over 15% of overall domestic automobile sales.
NORTH
AMERICA
Total U.S. automobile industry sales remained fairly level with the previous year,
at 17.1 million units for calendar year 2001. Brisk sales of the Canadian-made
Acura MDX luxury SUV, as well as healthy shipments of the redesigned CR-V, the
Acura RSX, which was launched in July, and the Civic led to a 1.6% increase in
unit sales in North America, to a new record of 1,368,000. In response to a sharp
climb in demand in North America for the Odyssey minivan, we commenced production
of this model at Honda Manufacturing of Alabama, LLC (HMA), our new plant in Lincoln,
Alabama, which began operating in November 2001, well ahead of the original schedule.
In addition to the Odyssey, HMA produces the V-6 engines that are installed in
the car. With its annual production capacity slated to reach 150,000 units in
late 2002, HMA is expected to significantly enhance our presence in the North
American light truck market, as well as boost our regional automobile production
capacity to 1,220,000 units.
EUROPE
In Europe, the positive effects of the launch of new models in the auto industry,
as well as growing demand for diesel-powered automobiles, were not sufficient
to offset slowing economic conditions. Honda's automobile unit sales were hampered
mainly because of lower sales of the Accord and the HR-V SUV. As a consequence,
despite steady gains in the second half-reflecting the introduction of the new
Jazz, known as the Fit in Japan-a weaker performance in the first half prompted
a 7.9% decline in unit sales in the region, to 176,000.
During fiscal 2002, our U.K. manufacturing subsidiary Honda of the U.K. Manufacturing
Ltd. (HUM) completed its second automobile plant, where it began production of
the Civic 5-door series. As a result, our automobile production capacity in the
United Kingdom rose to 250,000 units. HUM's lineup also includes the Civic 3-door,
which is sold in Europe and, from fiscal 2002, exported to Japan and North America.
In April 2002, we also commenced exports of the redesigned CR-V from the plant
to North America. Also during the period, the plant started production of a new
Civic for the European market mounted with a 1.7-liter diesel engine from Isuzu
Motors Limited, in a bid to expand sales in the region and ensure a high capacity
utilization rate at HUM.
OTHER
REGIONS
Combined unit sales in other regions slipped 8.6%, to 244,000, as declines in
Taiwan and Australia countered solid gains in China. During the period, we took
decisive steps to expand operations in this geographical segment, including the
addition of a V-6 version to our Accord lineup in China and the launch of the
Accord in India our second model in that country, joining the City
and the Stream in Indonesia. In Malaysia, newly established automobile manufacturing
and distribution joint venture DRB-Oriental-Honda Sdn. Bhd. commenced construction
of a new automobile plant. In Indonesia, manufacturing and distribution joint
venture P.T. Honda Prospect Motor also began building an automobile plant, near
Jakarta. These new plants are scheduled to come on line in the early part of calendar
2003.
OUTLOOK
Our current forecast for Honda's overall automobile unit sales is for a 7.3% increase,
to 2,860,000. We anticipate a challenging environment in Japan throughout fiscal
2003. Nonetheless, we believe that efforts to cultivate new markets through the
launch of new subcompact cars will sustain growth. With this in mind, we forecast
domestic unit sales of 920,000, up 4.8%.
In North America, we will step up output of the Odyssey. In June 2002, we started
sales of the highly anticipated new Pilot SUV, produced on the No. 2 line at Honda
of Canada Mfg., Inc. (HCM), and will start production of the Element new concept
model in late 2002, at the East Liberty plant of Honda of America Mfg., Inc.,
in Ohio, which will strengthen our model lineup. Further, we will launch a fully
redesigned Accord in the fall. Thanks to these efforts, we anticipate unit sales
of 1,490,000, up 8.9%.
In Europe, we will continue assertive marketing efforts for the Jazz and the Civic
5-door series, including the diesel version, along with exports of between 50,000
and 60,000 CR-Vs and approximately 15,000 Civic 3-doors to North America to enhance
production capacity utilization. We forecast unit sales in the European market
of 190,000, up 8.0%.
In other regions, we expect unit sales to advance 6.6%, to 260,000. Growth in
the Chinese market is expected to necessitate the expansion of our local automobile
production capacity to 120,000 units, from the current 50,000, by fiscal 2003
year-end. As part of our drive to build a Global Supply Network for finished automobiles,
we will expand capacity in Thailand and begin producing a new subcompact car with
a view to commencing exports to Japan within fiscal 2003. With the start of production
at new plants in Malaysia and Indonesia, we will work to reinforce our operating
foundation in Asia and establish a more competitive cost structure by increasing
the use of locally sourced parts. We also plan to start manufacturing and distributing
a new subcompact car in Brazil.
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