The 35th TOKYO MOTOR SHOW Honda 2001 Fun Max!~Take FUN to the MAX.
How can we make the automobile even more intelligently suited to the needs of society? This is a key question at Honda, one that guides us as we continue developing cars for the future. Of course, overcoming the technical problems thrown up by this goal is a major aim. But at the same time, by developing cars that open up entirely new realms of enjoyment we also are able to offer more fun and pleasure to our customers.
We consider this to be Honda's DNA. Honda vehicles bred from this DNA deliver two kinds of enjoyment. First is the feeling of unity between the driver and the vehicle that allows the car to respond directly to the driver's intentions. There is also the feeling of freedom that comes from powerful, responsive acceleration. This is the "driving fun" or "sports-minded" attribute Honda cars are famous for. Second, Honda cars make the journey itself thoroughly enjoyable, allowing drivers to discover new kinds of pleasure while on the road. This is summed up by "Fun of the Driving Space! SPACE MAGIC".
At this year's Tokyo Motor Show, Honda is combining and enhancing these two types of driving pleasure at an entirely new level under the theme "FUN-MAX! Take FUN to the MAX", and we are exhibiting vehicles that promise much greater enjoyment. To intensify driving enjoyment is our plan for the future. To maximize the fun aspect of cars is our goal.
SPORTS MIND How far can we take driving fun?
DUALNOTE Honda Sports-Accelerating in to New Realms DUALNOTE Honda Sports-Accelerating in to New Realms
BULLDOG The sport-utility vehicle that knows no boundaries BULLDOG The sport-utility vehicle that knows no boundaries
NSX-R 21st Century Club Man Sports NSX-R 21st Century Club Man Sports
CIVIC TYPE R DANGAN HOT HATCH CIVIC TYPE R DANGAN HOT HATCH
How enjoyable can the automobile get as a SPACE MAGIC
UNIBOX Miracle Communication Mobility-packed with Honda FUN UNIBOX Miracle Communication Mobility-packed with Honda FUN
model X Live as you please, drive as you please model X Live as you please, drive as you please
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wic What is a Car? wic What is a Car?
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SUU Concept: Smart, Urban, Useful SUU Concept: Smart, Urban, Useful
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CIVIC Hybrid Technology for FUN MAX !
The world's basic car is now driving the hybrid world
Advanced technology gives greater enjoyment.
WELFARE Honda Racing
Fun for Everyone. Honda
Challenging for FUN MAX !
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