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Super Cub (2008) |
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The Super Cub made Honda what it is today. In 2008, 50 years and 60 million units later, the Super Cub still continues to evolve.
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| cap/ (2006) |
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The symbolic use of the Honda green cap, worn by Honda Associates, expresses two messages - the fun that Honda employees enjoy through working at Honda and how that fun is embedded in every Honda automobile, motorcycle and power product.
In the animated movie "cap/," a boy picks up a green cap - not just any cap, but a Honda green cap - and once he wears it, is taken to the world of Honda where he experiences the creativity that every Honda employee brings to the company - turning dreams such as ASIMO and HondaJet into reality, and making Honda one of the most innovative companies in the world.
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| jet/ (2005) |
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The motif of Honda’s new Global Ad is the experimental HondaJet, which made its debut in July, 2005 at “Airventure,” a prominent aircraft event in the USA. HondaJet realizes a Honda founder’s dream.
The movie “jet/” is set in a quiet airstrip. Two men in blue overalls ride a tattered Super Cub down a deserted hangar. Who could tell that these two, Richard Gritter and Dave West, were indeed the test pilots for the experimental HondaJet, as they flew off into the evening sky...
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| run/ (2005) |
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Since development of the first ASIMO in 2000, ASIMO has grown in popularity around the world, and has developed a global image of adorability and friendliness. The key aim in Honda’s new global branding advertisement is to maintain ASIMO’s global image, whilst communicating the new ASIMO prototype’s feature (ASIMO runs!) with a touch of humor. In 60” movie “run/”, the new ASIMO prototype and an elderly gentleman engage in a little race down an airport’s moving walkway.
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| HondaJet (2005) |
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The motif for this year’s worldwide corporate advertising is the HondaJet. In 2003, a hundred years after the Wright Brothers made their pioneering flight; the HondaJet soared over North Carolina on its maiden flight. Honda has again realized the power of dreams, by adding a new dimension to the pursuit of mobility. We want to share this significant achievement with the world, and with this in mind, came the motivation for this advertisement. |
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| WGP 500th Victory (2001) |
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At the FIM Road Racing World Championship Grand Prix opening event held at the Suzuka circuit on April 8, 2001, Honda achieved it's record setting 500th win. It has been 40 years since it's first win there in 1961. With unwavering passion and the result of win upon win there has been no greater point of progress. In April 2000 all major Japanese newspapers published corporate advertisements with the Honda motorcycle challenge spirit as it’s theme. |
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| F1 200 Challenge (2000) |
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In the FIA Formula1 World Championship 14th race event held on September 10, 2000, Honda set records in the F1 200 series. Since it’s first appearance in the German Grand Prix in 1964, Honda has continued to compete in the top international racing events around the world. For the Japan Grand Prix held at the Suzuka circuit over October 2000, all major Japanese newspapers published corporate advertisements with Honda’s F1 challenge history as it’s theme. |
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About Our Message
"The Power of Dreams" |
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Everyone has a dream, some goal or activity that gives their life deeper meaning and sparks passion.
When we pursue our dreams, we feel empowered. This power, in turn, connects us to others who share the same dreams. It gives us the strength to overcome great challenges. It inspires us to spread the joy of our dreams to other people. Ultimately, the power borne of a dream is a creative force, capable of producing revolutionary ideas.
Honda encourages all its associates to pursue their dreams. That's why we say we are a company built on dreams. The power of Honda's dreams will continue to lead to new insights and technologies in automobiles, motorcycles, power products, parts and other fields of mobility. |
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