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Providing enjoyment to the greatest number of satisfied customers.
Our R&D efforts are a living expression of the Honda philosophy. |
| The Honda R&D story began
in 1960 with the separation of the research and development
division from Honda Motor Co. With the goal of bringing
the Honda magic to ever greater numbers of satisfied customers,
Honda R&D was born as an independent entity. Our corporate
culture is imbued with respect for the individual, emphasizing
a research and development system that enables the talents
of each engineer to flourish in the pursuit of our ultimate
objective: bringing originality and innovation to the
technologies and products that we develop. |
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At
Honda R&D, the "R-stage"(research)
and the "D-stage"(development) form the
process which transforms an idea into a product.
The D-stage promotes activities directly related
to the creation of products which will satisfy the
needs of society and ensure customer satisfaction.
Preceding this D-stage is the R-stage, where innovative
new technologies are actively pursued and evaluated
based on a long-term vision toward completion. These
two systems do not function independently of each
other—rather, they form an integrated whole,
a symbiosis which enables maximum efficiency in
product development. |
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A perfect balance that
leads to products of originality and vision.
SED refers to the three corporate functions
that are vital to Honda's core activities:
Sales, Engineering, and Development. This
system forms the basis for the product development
process, capitalizing on the specific strengths
of specialists in each of these respective
spheres, while maintaining close integration
among all three groups. This unique combination
of individual achievement and mutual cooperation
is the unified driving force that propels
ideas from development through to production
to create products that will please both customers
and society as a whole. |
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