Providing enjoyment to the greatest number of satisfied customers.
Our R&D efforts are a living expression of the Honda philosophy.
The Honda R&D story began in 1960 with the separation of the research and development division from Honda Motor Co. With the goal of bringing the Honda magic to ever greater numbers of satisfied customers, Honda R&D was born as an independent entity. Our corporate culture is imbued with respect for the individual, emphasizing a research and development system that enables the talents of each engineer to flourish in the pursuit of our ultimate objective: bringing originality and innovation to the technologies and products that we develop.
At Honda R&D, the "R-stage"(research) and the "D-stage"(development) form the process which transforms an idea into a product. The D-stage promotes activities directly related to the creation of products which will satisfy the needs of society and ensure customer satisfaction. Preceding this D-stage is the R-stage, where innovative new technologies are actively pursued and evaluated based on a long-term vision toward completion. These two systems do not function independently of each otherrather, they form an integrated whole, a symbiosis which enables maximum efficiency in product development.
A perfect balance that leads to products of originality and vision.
SED refers to the three corporate functions that are vital to Honda's core activities: Sales, Engineering, and Development. This system forms the basis for the product development process, capitalizing on the specific strengths of specialists in each of these respective spheres, while maintaining close integration among all three groups. This unique combination of individual achievement and mutual cooperation is the unified driving force that propels ideas from development through to production to create products that will please both customers and society as a whole.