The only thing that doesn’t change at Honda R&D is our commitment
to bringing the Honda magic to ever greater numbers of satisfied customers.

For our engineers at Honda R&D, passion for their work is a way of life. It is through enthusiasm and quiet intensity that we transform creativity and vision into the products and technologies that inspire and excite our customers. This is the heart of the bold spirit of inquiry we call the “challenging spirit.” Our willingness to consistently tackle new challenges is the driving force behind every project we undertake, whether in our core areas such as motorcycles, automobiles and power products, or in innovative new research including robotics and jet engines. Throughout, the joy of discovery and a superbly efficient research and development system bind the individual talents and expertise of our engineers into an impressive research and development force.