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Remarks by Takanobu Ito President & CEO, Honda Motor Co. Ltd. 2011 Frankfurt Motor Show (02:51)

Released: September 13, 2011

Remarks by Takanobu Ito
President & CEO, Honda Motor Co. Ltd.
2011 Frankfurt Motor Show

Good morning, Ladies and Gentlemen.

We are making progress with a range of clean and sustainable, yet fun-to-drive mobility technologies.

Our New Environmental Mark symbolizes our passion to provide sustainable mobility for future generations and to deliver 'blue skies for our children.'

To measure and demonstrate this commitment, we announced in June that we aim to deliver a 30% CO2 reduction on all product areas by 2020.

The New Civic is the first step towards achieving this new target. The 1.8 liter petrol engine delivers a 10% CO2 reduction. The 2.2 liter diesel engine reduces CO2 emissions by nearly 20%, while further enhancing performance.

By the end of 2012, we will add a newly developed smaller diesel engine to the Civic range. Starting with this new smaller diesel, Honda will introduce a new generation of low emission engines, renewing all of our automobile engines in Europe.

The New Civic is designed for European customers. We tested this car on European roads more than any other Honda car in our history. It is dynamic and stable. It is fun and comfortable with no compromise made to achieve these improvements.

The new Civic will be uniquely produced in Europe, and sales will start in early 2012.

Ladies and Gentlemen, this is, the new Civic.

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