The three exclamation marks in "EXCITING H DESIGN!!!" represent three design factors: "High Tech." symbolizes Honda's innovative spirit; "High Tension" depicts the pursuit of a beautiful body structure and layout; and "High Touch" represents finely-honed surfacing and texture. By incorporating these three factors into exterior and interior design, more unique and exciting Honda designs will be realized. This new design concept has been first applied to the third generation Fit model, with the application to be expanded in stages to other Honda vehicles around the world.