Honda offers relief aid to help stricken areas recover from natural disasters.
Overview of disaster relief aid
Relief aid in response to an earthquake that occurred in Sichuan Province, China, on April 20, 2013
Relief funds and supplies
Total of RMB 10 million (about ¥160 million at the rate of RMB 1 = ¥16) from Honda Motor Company, Limited, and Honda Group companies in China
Relief aid in response to heavy rains in and around Manila, Philippines, in August 2012
A charity organization operated by two major television stations in the Philippines, via local Honda Group companies
Total of ¥3 million from the Honda Group
¥1 million from Honda Motor Company, Limited, and PHP 1 million (equivalent to about ¥2 million at the rate of PHP 1 = ¥2) from the Honda Group in the Philippines
Relief aid in response to heavy rains in northern Kyushu in July 2012
Relief funds and aid with a total value of about ¥5 million, including 25 pressure washers
Relief funds: Central Community Chest of Japan
Pressure washers (WS1010): Kumamoto Prefecture (10 units), Oita Prefecture (10 units), Fukuoka Prefecture (5 units)
Relief activities in response to the Great East Japan Earthquake
Special classes by ASIMO
Honda holds special classes taught by ASIMO as part of its recovery aid in an effort to teach children in Iwate, Miyagi, and Fukushima prefectures the importance of keeping one's dreams alive and not giving up.
The classes introduced the story of how robot developers strived to achieve their dreams through a process of trial and effort, ultimately creating ASIMO and enabling its technology to be applied in Honda products.
The events also featured a series of participatory demonstrations in which ASIMO kicked balls and children moved their bodies together with ASIMO. Participating children listened intently to the classes while occasionally smiling broadly. We held a total of 49 special classes over the period from June 2011 until the end of 2012 (at 82 schools, including kindergartens and elementary and middle schools), and the program resonated with the public. We will continue the program in 2013.
Honda beach-cleaning activities in disaster-stricken areas
On March 18, 2012, Honda held a beach-cleaning activity at Tsukihama Beach in the city of Higashimatsushima in Miyagi Prefecture, which was affected by the Great East Japan Earthquake. A total of more than 60 participants including local government and residents as well as volunteers from the Miyagi Honda-kai, which is made up of 19 Honda Cars companies, and Keihin Corporation worked together to clean the beach in an effort to return it to its pre-disaster beauty. During 2012, a total of four cleaning sessions were held at Tsukihama Beach and Ohama Beach. Going forward, Honda plans to continue to join forces with local governments and residents to conduct beach-cleaning activities in disaster-stricken areas under the philosophy of ensuring that future generations can enjoy sand beaches that are clean enough for people to walk barefoot.
Selling fruit from Fukushima, a fruit paradise
Honda holds internal company sales of fruit as a way to aid farmers in Fukushima Prefecture, who have suffered from public doubts about the safety of their products in the aftermath of an accident at a nuclear power plant in the prefecture. We held 17 such events at various worksites in FY2013, up from 7 in FY2012, allowing us to bring fruit from Fukushima Prefecture to a larger number of associates. Purchasers recalled purchasing peaches at similar sales last year, described how they had been looking forward to an opportunity to do the same this year, expressed gratitude at being able to support disaster-stricken areas in this way, and encouraged farmers in the prefecture to persevere. We plan to continue working with JA while monitoring the economic impact of safety-related concerns in FY2014.
Supporting handiwork by residents of disaster-stricken areas
Since 2012, Honda has been supporting handiwork such as cloth sandals and woven yoga mats made by residents of disaster-stricken areas. Associates collect T-shirts and polo shirts for use as “raw materials” and send them to those areas, where they are put to use in making products. To date, we have provided more than 7,000 T-shirts and polo shirts.
We also support the entire process, from production to sale, by periodically selling cloth sandals made from the T-shirts and polo shirts that associates provide. To date, 350 pairs of cloth sandals have been sold at the company. The footwear is popular with associates, who have praised it for its unique design and comfort.
This activity presents an excellent opportunity to build links between residents of disaster-stricken areas and associates. Going forward, we will continue to collect and provide materials and to cooperate in selling the resulting products at company worksites.
Disaster relief aid: Associate-led volunteer aid programs
Since April 2012, Honda has supported associates' activities, for example by helping defray transportation expenses for associate-led volunteer efforts in response to disasters such as the Great East Japan Earthquake and heavy rains in northern Kyushu during the summer of 2012. This program supports such efforts based on our belief in, and respect for, the ability of individual-led activities to meet fine-grained needs on an ongoing basis, providing a useful supplement to company-led disaster relief aid.
Examples of activities supported by this program
The Handiwork Aid Project delivers mashikoyaki-style earthenware dishes, a famous product of Tochigi Prefecture, to temporary housing and other facilities. Associates at the Tochigi R&D Center and other worksites took the initiative to launch the project in March 2011.