Honda's quality cycle

Honda's quality initiatives for delivering new levels of outstanding quality

By applying design and development expertise to design and development, production preparations, and production (mass production) in order to allow the creation of drawings designed to facilitate manufacturing and develop manufacturing control techniques that limit process variability, we are able to deliver a new level of enhanced quality.

Honda's Quality Cycle

Independent Initial Quality Study

Honda’s design and development, production, and sales and service departments are working together to win the top ranking in the Initial Quality Study (IQS) for automobiles conducted by J.D. Power, an independent evaluation organization, as an indicator of customer satisfaction, which constitutes the result of the quality cycle.

Results of the 2012 Initial Quality Study (IQS) for automobiles: J.D. Power and Associates, J.D. Power Asia Pacific

By brand and production facility

Country Brand and production facility Ranking
U.S. Honda No.5
Acura No.6
Suzuka Factory Line 3 Platinum Award
Honda of America Mfg., Inc. Line 1 Silver Award

By model segment

Country Segment Model Ranking
U.S. Sub Compact Car Fit No.2
Compact Car Civic No.3
Midsize Car Accord No.2 (tie)
Compact Crossover / SUV CR-V No.1
Midsize Crossover / SUV Crosstour No.2
Pilot No.3 (tie)
Midsize Pickup Ridgeline No.2
MiniVan Odyssey No.2
Entry Premium Car Acura TL No.2
Entry Premium Crossover / SUV Acura RDX No.2
Japan Minivan Freed No.1
China Midsize Car Civic No.1
City Fenghan No.2
Upper Premium Midsize Car Accord No.2
MPV Odyssey No.2
India Premium Compact Car Brio No.1
Jazz No.2
Midsize Car City No.1
Thailand Compact Car Brio No.1
Entry Midsize Car Jazz No.1
Midsize Car Civic No.2

*Includes top three vehicles in major markets from January to December 2012.

J.D. Power and Associates 2012 U.S. Initial Quality Study SM (based on responses from more than 74,000 owners who purchased or leased a new vehicle as surveyed from February to May 2012)
J.D. Power and Associates 2012 Japan Initial Quality Study SM (based on responses from more than 10,700 owners who purchased a new vehicle as surveyed from May to June 2012)
J.D. Power and Associates 2012 China Initial Quality Study SM (based on responses from more than 20,600 owners who purchased a new vehicle as surveyed from April to August 2012)
J.D. Power and Associates 2012 India Initial Quality Study SM (based on responses from more than 8,600 owners who purchased a new vehicle as surveyed from May to September 2012)
J.D. Power and Associates 2012 Thailand Initial Quality Study SM (based on responses from more than 4,600 owners who purchased a new vehicle as surveyed from April to September 2012)

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