Primary Business
Providing genuine satisfaction
to each of our customers
in all of the regions of the world
In 1947, at a time when bicycles were as much a means of transporting goods as a mode of personal transportation, Soichiro Honda developed and launched his first product: the A-Type auxiliary engine, attached to bicycles. Driven by the desire to make personal transport more comfortable and convenient, he founded Honda Motor Co., Ltd. in 1948, and Honda introduced its first motorcycle, the Dream D, in 1949. By 2005, Honda Motor Co., Ltd. had produced a total of 150 million motorcycles worldwide. The recent boom in motorcycle production and sales throughout Asia has boosted annual output to more than 10 million bikes, as more and more people recognized the convenience and affordability of Honda products. Honda has continued to grow, developing in accordance with the policy of manufacturing close to the customer. Honda now manufactures products ranging from motorcycles and automobiles to power products such as generators and marine outboards. By acting as a good corporate citizen in local communities, Honda has won fans and earned trust wherever it has established a presence. Throughout today’s world, Honda is striving to become a company that society wants to exist.
Global Super Cub production reaches 50 million units
Global Super Cub production reaches 50 million units
Honda developed the Super Cub and released it in 1958 with the aim of producing a bike that anyone, including women, could easily ride. Two-stroke engines dominated the market at the time, but Honda equipped the Super Cub with a four-stroke engine for its high power output and superior fuel efficiency. This and many other technological innovations, such as the extensive use of plastic parts for reduced body weight, made the practical, convenient Super Cub a huge and lasting hit. Constantly striving to enhance customer satisfaction, Honda has refined every aspect of the Super Cub, including engine performance, design, ease of riding and use, durability and economy. The Super Cub, now manufactured in 13 countries, has won loyal fans in over 160 countries. By 2005, cumulative global production of the Super Cub had reached 50 million units.
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