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Fundamental Approach to Quality |
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| Aiming for 120% |
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“If 99% of the products we make are perfect, that would seem like a pretty good record. However, the customers who become the owners of the remaining 1% will surely consider their products 100% defective. It is unacceptable that even one customer in a thousand—even one customer in ten thousand—should receive a defective product. That’s why we have to aim for 120%.” When founder Soichiro Honda spoke these words he defined the company’s fundamental approach to quality: what it means to strive to be a company society wants to exist. Determined to meet or exceed the expectations of customers, Honda is taking new initiatives to reach ever-higher product quality standards. That is who we are.
Honda management has identifi ed the pursuit of ever-higher quality as a top priority for the entire organization. All associates are united in the drive to achieve unprecedented levels of quality in the products we deliver to our customers. |
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Strengthening Our Systems for Enhanced Quality |
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| Quality assurance |
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| Honda has established Quality Innovation Centers to prevent avoidable product-quality issues from arising and enhance our capacity to swiftly resolve difficulties whenever they do. Specialized service departments at these centers are equipped to handle cases referred to them by dealerships worldwide. They provide rapid information gathering, timely diagnosis and the resolution of any quality issues. They also keep customers and technicians fully up to speed by disseminating the latest updates on recommended maintenance procedures. By carefully documenting issues and solutions, then sharing them with the rest of the organization, our dedicated associates are working to prevent quality issues from recurring. |
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| Systematic response to customer issues |
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| Worldwide quality management |
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| Honda facilities around the world are certified under ISO quality assurance and environmental management systems standards. Special product quality assurance systems are being implemented in many local markets. Since Honda manufactures products and procures both parts and materials in many different countries, however, a global quality assurance system is required. We are currently implementing the Global Honda Quality Standard with a view to ensuring the quality of every single Honda product, regardless of where it is purchased. Under the direction of top management, our facilities around the world are working constantly to harmonize their products, services and logistics to this global standard, taking care to prevent any recurrence of known issues and deliver products of the highest possible quality to customers. |
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