Honda created the Driving Safety Promotion Center in 1970 to promote safe driving throughout Japan as part of its social responsibility as an automaker. In the 40 years since, the company has pursued a range of activities in accordance with our action policies of passing on safety education from person to person and offering participatory, hands-on education.
|1964:||The motorcycle police squadron members started training.|
|1967:||The Safety Driving Training Center opened in Suzuka as the roots of Honda's safety education, such as assisting in the drive training of the motorcycle police squadron members.|
|1970:||The Driving Safety Promotion Center is created.|
|1971:||Honda begins training driving safety promotion instructors to give advice at dealerships.|
|1972:||The Motorcycle Safe Driving Promotion Committee is formed as a partnership between government and industry. Use of the “beginning rider” mark becomes mandatory.|
|1973:||The Traffic Education Center (Fukuoka) opens.|
|1974:||The International Association of Traffic and Safety Sciences is founded.|
|1978:||The Honda Motorcyclist School (HSM) is launched.|
Japan's embrace of motorization in earnest drove traffic fatalities to an all-time high of 16,765 in 1970. It was that same year, during which the issue of automobile safety attracted intense interest, that Honda created the Driving Safety Promotion Center. Michihiro Nishida (who later become the Center's first Chief Officer) dedicated himself to creating the facility, making such a strong case for its establishment to then-president Soichiro Honda and vice president Takeo Fujisawa that it was created with remarkable speed just 20 days later. Half a year later, Honda declared its intentions in the area of safety, including the training of the world's first driving safety promotion instructors, and by the end of 1972, the number of Center-certified instructors had surpassed 8,000, and 60,000 customers had attended driving safety classes.
Honda also created Traffic Education Centers in a unique effort to anchor an approach to education that lets students experience hazards safely.
In 1974, Honda created the International Association of Traffic and Safety Sciences with the purpose of making a broad contribution to traffic and safety through research into traffic issues. The new organization conducted research into motorcycle gangs, which had become a social problem at the time.
|1982:||Honda holds a “Safety Improvement” campaign (an all-Honda project).|
|1982:||Honda holds the “Good Driving” campaign.|
|1984:||The number of drivers license holders exceeds 50 million.|
|1985:||The Safety Driving Center opens in Singapore.|
|1986:||Use of helmets by all motorcycle and 50cc & less model riders and of seatbelts by automobile drivers becomes mandatory.|
|1989:||The Traffic Accident State of Emergency Declaration is issued.|
50cc & less model riding education taught by a female training instructor
Elsewhere, Honda opened Traffic Education Centers at overseas motorcycle facilities during the 1980s in response to Soichiro Honda's 1972 declaration that safety efforts should be expanded to include overseas markets.
|1991:||The Honda Riding Simulator is announced, and then sold in 1996.|
|1991:||The Honda Driving School (HDS) opens.|
|1991:||A new drivers license restricted to vehicles with automatic transmissions is created.|
|1994:||Honda begins training Japan's first safety coordinators (at automobile dealerships).|
|1995:||It becomes possible to undergo training for a large-motorcycle license at designated driving schools.|
|1995:||The Ayatorii program for elementary school students is launched.|
|1998:||Honda begins training riding advisors (at motorcycle dealerships).|
The Honda Driving School (HDS)
|*1||An in-house certification offered to sales and service staff who have completed specialized training at a Traffic Education Center so that they can explain safe driving techniques and provide related information to customers.|
|*2||A name derived from the program's goal of explaining safety in a way that students can easily understand.|
|2000:||The speed limit for light automobiles and electric motorcycles on Japan's expressways is raised to 100 km/h.|
|2004:||Honda launches the Ayatorii Choju.|
|2005:||Passengers are allowed on motorcycles on Japan's expressways.|
|2008:||Honda launches Regional Branches.|
|2009:||The Honda Bicycle Simulator is announced.|
|2010:||Honda launches Doga KYT Risk Prediction Training.|
Traffic safety education using the Ayatorii Hiyoko for toddlers by local traffic instructors