Brazil: Helping young people find jobs
Moto Honda da Amazonia launched the Honda Social Project in 2007 to contribute to the resolution of issues with Brazil's education system. It is critical that children receive a better education if they are to take advantage of better employment opportunities. Honda trains young people from age 17 to 19 in Recife, Brazil's fourth-largest city, to become automobile mechanics. The program goes beyond offering training to become a mechanic by also qualifying trainees to work as mechanics and office workers at Honda dealerships. Special mechanic-oriented course content also includes math, computer training, and other subjects. Since the project was launched in 2007, 80 teenagers have participated.
Young people studying to be mechanics
Brazil: Traffic safety initiatives targeting elementary school children
Honda South America launched Clubinho Honda, a traffic safety education website for lower elementary students and their parents and teachers. Input from 43,000 Brazilian teachers was solicited as part of the development project, leading to a website featuring cartoons and games that attract children's interest. Parents and teachers can download Duas Ruas e Quatros Aventuras ("A Street, a Sidewalk, and Four Adventures"), a cartoon for children, from the site. Parents can also participate along with their children as a superhero teaches them about traffic safety in a fun and engaging manner. During FY2011, not only did 27,200 visitors access the site, but more than 16,600 children participated in activities that allowed them to actually learn about traffic safety. Additionally, 160,000 comic books and safety textbooks were distributed at dealerships, schools, and local government facilities.
Learning about traffic safety through a cartoon
Argentina: Cooperating in a charity dinner
Honda Motor de Argentina supports the Las Lomas Oral School for the Deaf, which is run by a philanthropic organization. To support the growth and education of hearing-impaired children, the school teaches its students how to read and write through a variety of workshops so that they will be able to live as autonomous members of society in the future. The company cooperates in an annual charity dinner to provide funding for the school. Each year close to 500 people participate in the initiative, which began in 2002.
Charity dinner for a school for the deaf

