Brazil: Beach cleanup activities
In May 2011, Honda South America conducted a beach cleanup at Praia Grande in Sao Paulo with the goal of communicating the importance of not littering the sand beach and preserving it to be enjoyed by future generations.
The cleanup utilized a towable beach cleaner used in combination with a Honda all-terrain vehicle (ATV). This approach sped the cleanup process while allowing collection of buried litter that would have been difficult to remove by hand, limiting the impact on the environment and maximizing efficiency. A total of 45 employees from Honda South America participated in the cleanup.
A tent at the site housed displays of the CG150 TITAN MIX, the world's first flexible-fuel motorcycle, and the CR-Z hybrid automobile. All power was provided by Honda Soltec solar cells. The company also held a workshop for 120 local elementary school students, providing an opportunity for them to study the importance of nature.
Honda South America plans to continue this activity in the future.
Chile: Hosting safe riding seminars for motorcycle riders
Honda Motor de Chile has been offering Motorcycle Safe Riding Seminars since 2008 in an effort to prevent traffic accidents and encourage more riders to operate their motorcycles in a responsible manner by teaching residents safe riding practices.
The company held 14 seminars over a one-year period with lectures on motorcycle theory and a practice track laid out at a shopping mall in Santiago. With large numbers of people already riding motorcycles or wishing to do so, safe riding skills are essential. These seminars play a useful role for individuals who may be interested in learning how to ride but lack the financial wherewithal to pay for lessons.
In 2011, the event drew 1,374 participants, bringing the total to 6,055 since the project began.
Argentina: Associates interact with kindergartners while participating in a mobile theater project
In addition to donating a Honda EG6500 generator to CINEKINESIS, a mobile theater that tours the country by bus, Honda Motor de Argentina became an event participant in April 2011.
In the project, CINEKINESIS staff and Honda volunteers travel to rural areas, where they offer movies, games, and workshops for local children. Additionally, associates and their family members donate classroom supplies and books for use by kindergarten programs.
Through the project, all Honda Motor de Argentina associates have come together in an effort to fulfill their responsibility as members of society by playing a useful role in their local communities. In this project, volunteers embarked on a 22,000-kilometer journey throughout Argentina along with a Honda generator, mobilizing 13,200 spectators in 110 cities and 23 provinces.