North/Central America

USA (Alabama): Developing coastal breeding grounds for oystersEnvironment

In January 2011, a total of 65 people, including associates from Honda Manufacturing of Alabama, LLC, (HMA) and their friends and family members, participated in a project known as "100-1000: Restore Coastal Alabama," an effort to restore ecosystems in Helen Wood Park along the shores of Mobile Bay, Alabama. The project aims to restore ecosystems that suffered enormous damage during the Gulf of Mexico crude oil spill in April 2010 by creating 100 miles of oyster reefs and 1,000 acres of wetlands along the Gulf.

Some 700 volunteers from around the area participated on the day of the project, joining members of various groups and conservation activists under the slogan "Restore the Alabama Coast." Honda will continue to work toward the revitalization of the Gulf through this project.

Participants place oysters in a line in a wetland area

U.S.A. (California): Fostering the development of African-American students into the leaders of the futureEducation

American Honda Motor has been hosting the Honda Campus All-star Challenge, a competition for students from historically black colleges and universities, since 1989. American Honda Motor donates $300,000 each year to the event, which is held to foster student leadership, promote diversity, and cultivate academic ability in order to facilitate better careers. A total of 75,000 students have participated in the event, the first and only of its kind to invite students to compete on the basis of academic ability, since it was first held, and American Honda Motor has donated a total of $6 million. The funds have been used for a variety of student training and hands-on activities, and students who have participated have gone on to pursue careers in law, medicine, aeronautics, education, engineering, and government. American Honda Motor will continue to help young, intelligent leaders grow and contribute to their communities.

African-American students participating in the event's final round

Canada: Protecting a pristine stream at a company siteEnvironment

Honda Canada Manufacturing is involved in an effort to clean up Spring Creek, a pristine stream that flows through one of its sites. The project, which was launched in 2000, is conceived to protect wildlife such as rare waterfowl, particularly the eastern bluebird, that inhabit the river's basin. The first Saturday of each May, which has been designated as Clean-up Day, about 70 associates and their family members participate as volunteers in the cleanup.

The project has facilitated a range of environmental conservation activities, including the removal of plant species that harm the local ecosystem, construction of nest boxes for eastern bluebirds, and planting of seedlings. In 2011, volunteers built five new nest boxes in eastern bluebird habitats, bringing the total to 29. Going forward, Honda Canada Manufacturing will continue to actively pursue regionally grounded environmental conservation activities.

An eastern bluebird nest box built by volunteers

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