Japan

Since its founding, Honda has sought to coexist with the local community by blending in with the regions in which it conducts business. This philosophy is embodied in our basic principles, and it drives us to pursue a variety of activities that are carefully matched to the characteristics of each local community in partnership with domestic worksites, dealerships, group companies, and facilities worldwide.

Honda Beach Clean-up activities地球環境

Honda pursues environmental conservation activities worldwide in order to pass down the Honda pursues environmental conservation activities worldwide to the next generation. One such effort is our beach clean-up activities, which draw on Honda's technologies and manpower. Honda Group associates and local communities work together to clean beaches using a simple, compact, lightweight, and easy-to-operate towable Beach Cleaner designed by Honda with a view to leave behind clean beaches that the next generation can walk on barefoot.
Launched in May 2006, beach clean-up activities have been implemented on a total 300 occasions at more than 100 beaches across Japan.
During FY2014, the clean-up activities were carried out together with more than 6,000 people from local communities.
Honda also holds environmental education classes for children that are appropriate for the needs of communities. Volunteers from Honda use picture cards to convey to children that the sea is littered by large quantities of household waste, that a lot of the waste flows out to the sea from rivers, and that the waste has a negative impact on marine life. In this way, we help the next generation to learn about the importance of preserving the environment.
Honda Group associates are also assisting efforts by local authorities and residents in Tohoku to return the region's beaches to their former state of prior to the earthquake and tsunami of March 2011.
Going forward, Honda will continue to pursue beach clean-up activities as part of its corporate citizenship program in partnership with group company associates and local residents.

The Honda Beach Clean-up Activities

Examples of Honda Beach Clean-up activities in FY2014

Beach Clean-up at Kamoike Beach in Imabari, Ehime Prefecture, on June 19, 2013

Before the Clean-up

After the Clean-up

Environmental education program for children

Watershed preservations in JapanEnvironment

Water, a resource we tend to use without much thought, is carried by rivers from the mountains to the sea. Forests near river headwaters create not only clean water and rich ocean environments, but also clean air. Additionally, they help prevent natural disasters by providing stability to the ground.
In efforts stemming from the Community Forests initiative, which began in the 1970s, Honda is hoping to expand the scope of afforestation across Japan by working to maintain forests near watersheds in eight locations nationwide that provide precious water resources to areas around Honda facilities. Ongoing activities include not only tree-planting, but also clearing of underbrush, thinning, improvement cutting and other maintenance. During FY2014, about 380 volunteers participated in a total of 13 projects at 6 worksites.

Watershed forest conservation activities at Mt. Akagi, Gunma Prefecture, on November 16 hosted by Saitama Factory. Volunteering current and former associates came together to plant young broadleaf trees.

Dream Hands【Corrugated fiberboard craft activity】Education

Dream Hands refers to Honda's original program communicate the joys of making something to the children. Honda volunteer associates support each child in challenging to make creative crafts made by putting together corrugated fiberboards with glue, no scissors required! During FY2014, some 9,300 children participated at 230 such events at 8 worksites.

Host's report Mr.Shimozawa children's center employee

A program based on a simple activity but packed with the joys of monozukuri (craftsmanship)
“At a glance, this corrugated fiberboard craft activity involving cutting out patterns and gluing them together appears very simple, but that very activity is packed with the joys and difficulties of monozukuri (the Japanese term for craftsmanship and making things by hand). Through the task of making a 'mini ASIMO,' the children gained valuable experience about making things, including how fun it is to focus on something and the joy felt when it is complete.”

The children's center in Shirokanedai, Minato Ward, Tokyo on February 22, 2014

Nature WagonEducation

Nature Wagon is a traveling environmental learning program that takes Step Wagon and other Honda cars filled with forest thinnings, nuts and cones, river stones and other materials from nature to children along with Honda's strong desire to increase the number of children who value nature.
Taking the materials in their hands, the children get to see, feel and taste nature. Using all five senses, they gain knowledge about nature, while also having a go at making something.
During FY2014, around 9,600 children participated in a total 215 Nature Wagon sessions at five Honda facilities, with 2,100 former associates volunteering as staff.

Nature lecture

Each program opens with a lecture using picture cards and other methods to communicate the importance of environmental conservation.

Four Workshops

Forest Dreams Workshop
Equipped with saws and hammers, children have a go at making whatever they please using thinnings, nuts, cones and other natural materials from nearby forests. Through this workshop making use of forest materials, children learn the importance of environmental conservation and forests.

Stone painting
A fun exercise in which children paint stones of various shapes and colors taken from a local river, imagining what they look like. Touching the stones, the children learn about the power and importance of rivers.

Natural salt making
Deep ocean water is boiled down to make natural salt which is rich in minerals. By learning how to make salt, children gain knowledge about the importance of the sea and water.

Dyeing with plants
Making use of natural materials like camellia from satoyama woodlands and normally discarded onion skin, children have a go at shibori tie-dyeing. This teaches them the link between our lives and nature.

Parent's comment on viewing Forest Dreams Workshop

“My child doesn't usually get to try real crafts using a saw at home and so was delighted. I also think it was a great experience to receive instruction from people who used to carry out manufacturing at Honda. And in this region, nuclear families are on the rise, so there are not many opportunities for children to come in contact with elderly people. I think the children will have benefited from interacting with people of that generation.”

Children’s Idea ContestEducation

In the Children's Idea Contest, elementary school students create works depicting products they wish existed, taking the future as their theme. The program was launched in 2002 based on a desire to have children experience how fun it can be to pursue one's dreams and how interesting it can be to make things. More than 29,000 children have participated so far in the program, which marks its 11th year in 2013.
In late March 2014, we held an international exchange event at Twin Ring Motegi. Children who had participated in a similar contest in Thailand were invited to interact with children in Japan who had won grand and runner-up prizes.

Lower-grade children present the “Ugokun” Ugokufuku, which was a runner-up in the 11th Final Judging Session

Traffic safety education and promotion activitiesTraffic safety

For more information about Honda’s traffic safety education and promotion activities, see below.

Community initiatives (local communities)Community

Honda dealers and other group companies are involved in a variety of community initiatives as corporate citizens.

Monthly clean-ups around dealer neighborhoods by all Honda Cars employees in Saga Prefecture

At the start of work on the second Friday of each month, all employees of Honda Cars dealers belonging to the Saga Honda-kai (an organization of Honda Cars dealers in the prefecture) carry out clean-up activities in the community around dealer premises. This initiative has been implemented regularly ever since it was originally conceived five years ago. Generally speaking, activities with full employee participation are difficult to continue, but considerations, such as uniform renewals, are made to prevent a decline in motivation. There has been a great response to these clean-up activities from people in the community, giving employees awareness of how closely their activities affect the local community.

Monthly clean-up activities around dealer neighborhoods by the Saga Honda-kai

Bicycle simulation traffic safety education

Honda Cars Tokyo Chuo uses Honda's bicycle simulator for traffic safety education. While traffic safety sessions were already carried out for corporations, the dealer implements this activity at community events, for example, believing it necessary to provide a broader range of people the opportunity to learn about bicycle safety. In addition to simulator-oriented education, instruction is given on legislation relating to bicycles. Participants have commented on how useful the program was, noting they were surprised how much they didn't know. By teaching correct rules for riding bicycles, the dealer hopes to contribute through these sessions to the creation of a safe, collision-free mobile society.

Traffic safety education using the bicycle simulator

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