Since its founding, Honda has sought to coexist with the local community by blending in with the regions in which it conducts business. This philosophy is embodied in our basic principles, and it drives us to pursue a variety of activities that are carefully matched to the characteristics of each local community in partnership with domestic worksites, dealerships, group companies, and facilities worldwide.

Honda Beach Clean-up activitiesEnvironment

Honda pursues environmental conservation activities worldwide in order to pass down the Earth’s beautiful environment to the next generation. One such effort is our beach clean-up activities, which draw on Honda’s technologies and manpower.
Associates clean beaches using a simple, compact, lightweight, and easy-to-operate towable Beach Cleaner designed by Honda out of a desire to leave the next generation beaches clean enough to walk on barefoot.
Under the beach clean-up initiative, which was begun in 2006, Honda associates have participated in more than 270 cleanup activities at more than 100 beaches across Japan.
During FY2013, more than 4,000 associates participated in these activities.
Also, we've worked to clean beaches in Miyagi Prefecture following the Great East Japan Earthquake in an effort to return them to their state before the disaster.
Going forward, Honda will continue to pursue beach clean-up activities as part of its corporate citizenship program in partnership with group company associates and local residents.

Associates clean up Maebara Beach in the city of Kamogawa, Chiba Prefecture, in September 2012.

Volunteers offer an environmental education program for local children at Futami Seaside Park in the city of Iyo, Ehime Prefecture, in June 2012.

Before the Clean-up

After the Clean-up

Contributing to society with Honda technology: Debut of the new device, Beach Monpal

During FY2014, the Beach Monpal debuted as a new device to be used during Honda’s beach clean-up activities. Based on the Monpal, a commercially available electric cart that does not require a driver’s license to operate, and modified so that it could be driven on the beach, the vehicle was developed to allow more people to directly experience the fun of using a Beach Cleaner. The all-terrain vehicles (ATVs) that has been used previously in Honda’s beach clean-up activities require special training to operate for that use. However, anybody can easily use the Beach Monpal without special training. The development of the new vehicle has also made possible the expansion of the area in which beach clean-up activities can be undertaken since it can be used where the previous ATV-towed cleaner could not go, for example on beaches wet from the surf and into every nook and cranny.
At the same time, our beach clean-up activities value the fact that the process of picking up trash with one’s own hands gives participants a deeply-rooted sense of the importance of keeping beaches clean. For this reason, the development team believes that beach clean-up activities should not be left entirely to machines. The fundamental approach of having all participants work together should remain a constant from past efforts.
Honda’s beach clean-up activities originated in a desire to keep beaches beautiful. This initiative, in which Honda’s technology complements people’s own abilities, will continue to evolve over time in the service of our wish that the idea that beaches should be clean enough to walk on barefoot becomes the most natural one in the world.

Volunteers clean Tsukihama Beach in the city of Higashimatsushima, Miyagi Prefecture, which was affected by the Great East Japan Earthquake.

The development team checks the vehicle’s operation on a sand beach.

Young engineers involved in developing the beach cleaner

“The team was enthusiastic about creating a great solution, and our ideas took shape one after the next. I look forward to doing work I can take pride in because the things we create with our own technology play a positive role in the world.” (Right: Nagai)
“Materials and tools don’t necessarily perform the way you want them to out in the field at the beach, so you have to pool the team’s brainpower to solve each problem. But that’s the best part of this job.” (Left: Yamazaki)

Watershed preservations in JapanEnvironment

The water we use is carried by rivers from the mountains to the sea. Forests near river headwaters create not only clean water and rich ocean environments, but also clean air. Additionally, they help prevent natural disasters. In an effort to expand the scope of efforts to develop forests near villages that began in the 1970s to include areas throughout Japan, Honda is working to maintain forests in a healthy state at eight sites around the country, with a focus on forests near watersheds that provide valuable water to areas near Honda worksites. Core participation comes from volunteer staff consisting of associates and their families along with retired associates, and activities include not only tree-planting, but also clearing underbrush, thinning, and other conservation activities. During FY2013, about 420 volunteers participated in a total of 15 projects at 6 worksites.

July 2012: Watershed forest conversation activities in the town of Ashio, Tochigi Prefecture

Dream HandsEducation

Dream Hands refers to creative crafts made from cardboard, glue, and paper clips. In the program, which is offered in communities near Honda worksites, current and retired associates volunteer to help children make these crafts based on a desire to have them experience the fun and joy of making something with their own hands while at the same time communicating the fun of manufacturing to the next generation.
During FY2013, some 9,200 people participated at 200 such events at 8 worksites.

Children assemble a large number of parts one at a time with their own hands, not stopping until the project is finished.

Nature WagonEducation

Nature Wagon is a traveling environmental learning program that brings a van filled with natural objects and materials from the ocean and mountains to elementary schools, community centers, and similar facilities. A volunteer staff consisting of retired Honda associates conducts lectures on natural mechanisms and the importance of conserving the environment for children, leads children in making crafts with wood and stones while teaching them various techniques, and otherwise helps them gain new awareness of—and think in new ways about—nature and the environment. During FY2013, a total of 8,800 children participated in 195 Nature Wagon sessions conducted by 5 Honda worksites.

Volunteers support children at the Forest Dreams Workshop.

Children’s Idea ContestEducation

In the Children’s Idea Contest, elementary school students create works depicting products they wish existed, taking the future as their theme. The program was launched in 2002 based on a desire to have children experience how fun it can be to pursue one’s dreams and how interesting it can be to manufacture things. More than 28,000 children have participated so far in the program, which marks its 10th year in 2012.
In late March 2013, we held an international exchange event at Twin Ring Motegi. Children who had participated in a similar contest in Thailand were invited to interact with children in Japan who had won grand and runner-up prizes.

Children present the Emogura vehicle for Ecodomo, which won the Special Judge’s Prize at the 10th Final Judging Session.

Traffic safety education and promotion activitiesTraffic safety

For more information about Honda’s traffic safety education and promotion activities, see below.

Community initiatives (local communities)Community

Honda dealers and other group companies are involved in a variety of community initiatives as corporate citizens.

Honda Cars Tokushima holds a regular blood drive every fall and spring

Honda Cars Tokushima holds a regular blood drive twice a year. Because blood drive vehicles only visit certain locations in Tokushima Prefecture such as department stores in front of train stations, people have few opportunities to donate blood. Consequently, this activity has gained popularity because it allows people not only to contribute to society in a familiar location, but also to manage their own health, and the number of participants has been increasing with each passing year. Blood drive vehicles are parked so that they are visible from the road, ensuring that people can see them as they go by. The company actively promotes the program, for example by creating flyers and posting them ahead of time at the dealership and enclosing them with mailings to customers and business partners.

Blood drive organized by Honda Cars Tokushima

For more information about activities undertaken by group companies, please see below.

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