China

China (Beijing): Holding social events for childrenEducation

On August 22, 2010, ASIMO visited the Japanese School of Beijing to give children a chance to experience the robot. ASIMO has been traveling throughout China to hold "meet-and-greet" events with Chinese children, but this event was the first to be held at a Japanese school. Seeing ASIMO, a familiar fixture in Japan, is an invaluable experience for Japanese children living overseas, and the 300-person venue quickly filled with students and their families. The children were excited to see ASIMO up close for the first time and watched the robot's every move with intense curiosity. After learning about how ASIMO walks, the children danced with the robot, played games such as seeing who could balance longest on one leg, and received presents from it. Honda plans to continue this program as a way to teach Japanese children living in China about Honda and encourage interest in technology.

Children playing with ASIMO at the Japanese School of Beijing

China (Inner Mongolia): Planting trees in Inner MongoliaEnvironment

On July 3, 2010, 100 associates from Honda's 14 Chinese subsidiaries joined 80 local elementary school students in holding a tree-planting event in Inner Mongolia. Honda began tree-planting activities in China in 2000 and in Xinghe County in Ulaan Chab City in 2008. At a children's tree-planting classroom designed to promote an understanding of the importance of tree-planting, teachers explained how the process works in an easy-to-understand manner using pictures and seedlings, and children painted pictures on canvas depicting how they envisioned the forest in the future. Members of the media also participated in the tree-planting work, contributing their sweat to inch closer to the fulfillment of a dream for the green forests of the future. A total of 380,000 seedlings have been planted in Xinghe County so far under the project, which is scheduled to be completed following the planting of an additional 320,000 trees over the next two years, bringing the total to 700,000. Together, the trees planted under the program will be capable of absorbing 23,000 tons of CO2 each year. The event proved to be a memorable one for the children from Inner Mongolia, each of whom received a tree-planting certificate.

Honda associates and children working together to plant trees

China (Shanghai): Holding the Eco Mileage Challenge Fuel Economy ContestEnvironment

On September 19, 2010, the 4th Honda China Eco Mileage Challenge Fuel Economy Contest was held at the Shanghai International Circuit. Participants compete to see whose team can travel farthest on 1 liter of gasoline. The international event, whose popularity is increasing in China among everyone from middle school students to adults as a fun way to compete on teams with one's friends, attracted a total of 131 teams—the most in the history of the contest—including middle school, high school, and college students, some of them Japanese; members of the media; and the winning team from a similar event in Thailand. The overall winning team achieved fuel economy of 2,147 km/L, while the winning team in the student category reached 1,665 km/L. Both teams exceeded fuel economy figures from the first contest by a factor of about four, illustrating the rapid evolution of Chinese technology. Honda, which enjoys the most environmentally friendly image of any automaker in China, will continue to foster a challenging spirit among Chinese youth and to increase their awareness of environmental issues through this competition.

At the start of the Eco Mileage Challenge Fuel Economy Contest

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