China (Shanghai): Holding the Eco Mileage Challenge Fuel Economy
In November 2011, the 5th Honda China Eco Mileage Challenge Fuel Economy Contest was held at the Guangdong International Circuit. Participants in the contest compete to see whose team can travel the farthest on 1 liter of gasoline at the event, which aims to provide an opportunity to affirm the importance of using energy resources effectively, raise awareness of the need to conserve the environment, and experience the joy of manufacturing.
A total of 555 competitors in 111 teams participated in the 2011 event, which was the fifth time the contest has been run and the first such competition in the world to feature an electric vehicle (EV) class where participants competed to see which team could drive the greatest distance within the allotted period of time using batteries as their sole source of power. Sixteen teams participated in the EV class, and Shanghai's Tongji University won. The school also won the grand prize in the gasoline-powered vehicle class, repeating their performance in the 2010 event.
Honda Group companies placing in the competition included Honda Motorcycle R&D China Co., Ltd.; Guangzhou Honda Automobile Co., Ltd.; and Dongfeng Honda Automobile Co., Ltd. Honda will continue to support young people who strive to improve technology.
China (Inner Mongolia): Holding Dream Hands so children can experience handicrafts
Dream Hands is an introductory handicraft program that allows children to experience the fun of creating Honda-designed crafts out of cardboard. In this event, Honda associates join with area children to create a Honda product (ASIMO) out of cardboard. It gives local children an opportunity to interact with one another while experiencing the joy of making things.
In July 2011, the company held an event to make a miniature ASIMO out of cardboard for 20 third- to fifth-graders at Mingde Elementary School in Xinghe County, a local school that has participated in Honda's tree-planting program in Inner Mongolia. The children approached their task with great seriousness, working carefully so as not to make a mistake in their crafts.
China (Guangzhou): Expanding a hands-on safe driving activity to include the community
As automobile ownership rate increases in China, traffic congestion is becoming a serious issue. At the same time, awareness of the risk of traffic accidents and safety in general is also increasing. Guangzhou Honda Automobile Co., Ltd., has been offering safe driving training since 2005 in order to improve awareness of traffic safety and driving skills in keeping with its safety philosophy of "Safety for Everyone." The company expanded an internal training program in 2007 to include members of the local community, working to communicate knowledge related to safe driving in China's major cities and share its safety philosophy. Starting in 2010, dealerships began conducting related activities in order to spread safe driving knowledge to customers.
In 2011, internal training for this hands-on safe driving activity was offered 20 times, and a total of 400 people participated. Additionally, more than 100 dealerships offered training for some 20,000 people. Training for local communities was held in Beijing, Zhengzhou, Guangzhon, Chengdu, and other cities with participation by the traffic police and media. The transportation sector offered cooperation and support for the event, and customers praised its effectiveness.
China (Guangzhou): Planting trees in Inner Mongolia
In 2011, Guangzhou Honda Automobile Co., Ltd., marked the 10th year of its tree-planting program. In July 2011, the company held a Ten-year Tree-planting University Student Environmental Conservation DV Contest to commemorate the anniversary and pass on Honda's environmental conservation philosophy.
Teams with 36 members each from 8 universities participated in the contest. Participants experienced and recorded the significant changes that tree-planting activities provoked in local residents and the environment in Hebei Province. Each team then presented their thoughts on the environment from a variety of perspectives at an award ceremony held in Beijing in August, and the following day, participants planted trees in Inner Mongolia.
The purpose of the tree-planting activity went beyond environmental conservation to include spreading environmental awareness. On a fundamental level, environmental issues cannot be solved by individuals or companies acting alone; it is critical that all people take an interest and work together to resolve them. Based on its belief that the young people who will be responsible for the future have an important role to play, the company will continue to spread its environmental conservation philosophy.