Asia and Oceania

Thailand: Studying how to coexist with nature at Green CampEducation

Honda Automobile (Thailand) held its second Green Camp on May 8 and 9, 2010 in an effort to awaken a love of nature and environmental awareness on the part of participating children so that a balanced relationship between people and nature can be maintained in the future. The program was held as part of the Honda Green Way Program, which seeks to protect mangroves forests. One hundred children were selected from a pool of applicants from throughout Thailand to explore an invaluable mangrove forest under the slogan, "Protecting the Earth to Save Our World." Participants gained an understanding of how all animals play important roles in ecosystems in order to maintain balance while learning about the need for wildlife and humankind to coexist.

Children planted seedlings in a mangrove forest on the Chao Phraya River

Thailand: Founding the Environmental Learning Center to commemorate the 84th birthday of His Majesty the KingEducation

The rapid development of a consumer society in the Wiang Sa district of the Thai province of Nan has begun to trigger changes in residents' lives. Sa School, a middle school in the area, embarked on a series of environmental initiatives to encourage awareness of these problems and of the importance of protecting the environment. In 2007, the school participated in Honda's School Environment Project with the theme of "Fighting waste to secure a better future for society" and won the King's Cup. Then in 2011, the Honda Group in Thailand founded the Environmental Education Center at Sa School to commemorate the 84th birthday of His Majesty the King of Thailand. The Center is working to encourage environmental awareness on the part of Sa School students through five "Eco Friendly Activities." Residents who are interested in these activities are free to participate in the Center's programs for a half-day or day.

Students observe and foster the development of plant life that is unique to Thailand.

Indonesia: My Green Jakarta, an urban afforestation projectEnvironment

P.T. Honda Prospect Motor is helping local government greenify the nation's capital through the My Green Jakarta project. During FY2011, company volunteers planted more than 1,600 trees in neighborhoods in the Tebet area of south Jakarta to create a leafy park named Tebet Honda Park. The establishment of the park was partially funded by proceeds from sales of Honda automobiles at the previous year's Indonesia International Motor Show. Since its launch in 2005, My Green Jakarta has been held five times. So far, volunteers have planted a total of about 8,950 trees along rivers, downtown, in suburbs, along railway lines, and in other locations.

A My Green Jakarta commemorative event

Philippines: Participating in the Road to 2020 project to protect tropical rain forestsEnvironment

The Honda Group in the Philippines played the lead role in launching a partnership with the Road to 2020, a project of the NGO Haribon Foundation aimed at protecting tropical rain forests, in October 2010. The program, which is working to replant trees unique to the Philippines on deforested land in an effort to restore the wildlife that once thrived in the associated ecosystems, has embraced the goal of restoring a total of 1 million hectares of tropical rainforest in the Philippines by 2020. The project plans to plant 50,000 trees in 10 years by planting indigenous tree species in the watershed in the province of Laguna twice each year. A total of 220 volunteers from Honda dealerships, business partners, and motorcycle clubs participated in the November 2010 tree-planting event.

Volunteers at the first tree-planting event in November 2010

New Zealand: Raising tree-planting funds through new vehicle sales with the Honda Tree FundEnvironment

In April 2004, Honda New Zealand began raising tree-planting funds through new vehicle sales with the Honda Tree Fund. The company, which donates funds equivalent to 13 indigenous seedlings for each new automobile sold, had reached a total of more than 420,000 seedlings by FY2011. By purchasing a new Honda automobile, customers can not only reduce greenhouse gas emissions from the vehicle, but also contribute to the resolution of regional environmental issues by conserving biodiversity and restoring water quality. The company has been able to deepen customers' understanding of indigenous tree species through tree-planting events and looks forward to increasing participation in the future.

Customers planting indigenous New Zealand seedlings

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