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Switzerland
January 23-27, 2008

ASIMO Takes to the Skies in Switzerland's 30th International Hot-Air Balloon Festival

Château-d'Oex, Switzerland, January 23-27, 2008 - ASIMO will be in the small town of Château-d'Oex in Switzerland this week to celebrate the 30th year of the world famous International Balloon Festival and to demonstrate Honda's advanced technology. It's the first time the New ASIMO has travelled to the alpine country and the visit will be combined with a special presentation to the local school children.

ASIMO Takes to the Skies in Switzerland's 30th International Hot-Air Balloon Festival

This year Honda is taking part in the event with three distinctive hot-air balloons, joining more than 100 others flying over the Swiss Alps - one Honda 'wing' balloon, representing Honda's motorcycle division and two remarkable balloons in the image of ASIMO. Taking part in this event demonstrates Honda's passion for dreaming and honours Soichiro Honda, the company's founder, whose secret dream was to fly.

Local and visiting school children will not only be able to see the ASIMO balloon in the sky, but will also be treated to a special educational presentation about ASIMO and Honda's development of humanoid robots in the town's cinema.

There will also be eight public shows over the weekend of 26-27 January with the new running version of ASIMO, introduced to Europe in Barcelona last September. These shows will take place in the town centre.

The International Balloon Festival in Château-d'Oex attracts over 30,000 visitors to this beautiful area per year. This is the third year Honda has taken part in the event.

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